# Gastrograph

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gastrograph

- Industry: Software
- Headquarters: New York, US
- Website: www.gastrograph.com
- Total disclosed funding: $11M
- Latest round: Series A (Jan 20, 2023)
- Investors on record: 8

## About

Gastrograph is a technology-driven company specializing in AI solutions for product formulation in the consumer goods sector, enhancing innovation through data-driven insights.Founded in 2010 in New York, US, Gastrograph focuses on using AI to revolutionize product development within the consumer goods space. The company was co-founded by Jason Cohen and John Dori, with David Purdy currently serving as CEO. Gastrograph has raised a total of USD 7.00 mn in funding, with its latest funding round, a Series A, completed in April 2025. Notable investors include BASF Treuhand GmbH & Co. KG and Sony Ventures. The company has successfully executed four deals to date, indicating steady growth.Gastrograph offers the NIQ BASES AI Product Developer, a sophisticated platform that accelerates product formulation processes in the consumer goods industry. This platform utilizes advanced AI algorithms to efficiently generate and optimize product formulations, drawing on a database of over 21,000 market products and more than 500,000 consumer reviews across 40 countries. It serves clients in the food, beverage, and consumer packaged goods sectors, providing them with tools to identify new product opportunities and enhance existing offerings.The revenue model for Gastrograph's NIQ BASES AI Product Developer is subscription-based, allowing clients to access analytical tools and data insights for multi-year agreements. Clients, including manufacturers and brands, benefit from tailored insights that support their product development strategies. The platform's pricing plans cater to various client sizes, enabling companies to choose suitable packages aligned with their innovation needs, while flagship services such as AI-driven sensory panels enhance their ability to address consumer preferences and market trends.Gastrograph is positioned for growth with the planned integration of its AI-driven sensory insights platform into NielsenIQ following its acquisition agreement in April 2025. This strategic move aims to enhance product innovation capabilities for consumer packaged goods companies, leveraging Gastrograph's technology to reduce costs and improve time-to-market. The recent funding will facilitate these initiatives, reinforcing Gastrograph's commitment to expanding its market presence and developing new products that cater to evolving consumer demands.

## Funding rounds

- Series A, Jan 20, 2023, $7M — BASF, Sony Innovation Fund, Leawood Venture Capital, Cornes Technologies Limited
- Series A, Nov 8, 2018, $4M — Global Brain, Hyperplane Venture Capital, Leawood Venture Capital, Cornes Technologies Limited, Bits x Bites
- Seed, Dec 1, 2017 — Better Food Ventures

## Investors

- Better Food Ventures (https://capitalatlas.ai/funds/better-food-ventures) — Seed
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Hyperplane Venture Capital (https://capitalatlas.ai/funds/hyperplane-venture-capital) — Series A
- Leawood Venture Capital (https://capitalatlas.ai/funds/leawood-venture-capital) — Series A
- Cornes Technologies Limited — Series A
- Bits x Bites (https://capitalatlas.ai/funds/bits-x-bites) — Series A
- BASF (https://capitalatlas.ai/funds/basf) — Series A
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series A