# Gander

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gander

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.gogander.io
- Total disclosed funding: $4.2M
- Latest round: Seed (Jun 9, 2022)
- Investors on record: 3

## About

Based in California, US, and founded in 2021, Meet Klara Inc doing business as Gander provides solutions to create and embed videos. As of 2023, the company was founded by Kimiloluwa Fafowora, who founded the firm. The firm’s customer base includes Huron, Tower 28, BLK OPL, and many others. In June 2022, the firm raised USD 4.2 million in Seed funding co-led by investors Harlem Capital and Crossbeam Venture Partners, with participation from investor Boon Fund.

The company offers marketing solutions by making it easy for its customers to source and display quality videos with the company’s seamless, speedy site integration. The firm gathers user-generated video content and incorporates it into retail websites so customers can view how a product appears in actual life. Additionally, Gander has a creator marketplace where businesses may buy video material directly. The firm also provides tracking tools to set up A/B tests, monitor performance, and maximize ROI.

The firm generates its revenue by charging for its plans such as USD 59 per month for basic, and USD 249 for Growth. Additionally, the firm charges a custom price for a professional plan.

## Funding rounds

- Seed, Jun 9, 2022, $4.2M — Harlem Capital Partners, Crossbeam Venture Partners, Boon Fund

## Investors

- Harlem Capital Partners (https://capitalatlas.ai/funds/harlem-capital-partners) — Seed
- Crossbeam Venture Partners (https://capitalatlas.ai/funds/crossbeam-venture-partners) — Seed
- Boon Fund (https://capitalatlas.ai/funds/boon-fund) — Seed