# GameLayers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gamelayers

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.gamelayers.com
- Total disclosed funding: $10M
- Latest round: Series C (Aug 15, 2008)
- Investors on record: 4

## About

GameLayers Inc. is a company specializing in innovative online gaming experiences, transforming web browsing into interactive gameplay through their flagship product, The Nethernet.Founded in 2007, GameLayers Inc. is based in San Francisco, US, and operates within the online gaming sector. The company initially launched PMOG (Passively Multiplayer Online Game), which was later rebranded as The Nethernet. The founder's history is not detailed, but the company raised USD 8.00 mn in Series C funding in August 2008 from General Catalyst Partners and Maveron, marking a significant financial milestone. The company has been involved in a total of three deals since its inception.GameLayers, Inc. primarily offered an innovative online gaming experience through its flagship product, PMOG, later rebranded as The Nethernet. Launched in 2007, The Nethernet transformed web surfing into an interactive social game, allowing users to earn points and engage in gameplay while navigating the internet. The game incorporated user-generated content, collaborative tasks, and various strategic engagements on web platforms. The target audience included casual gamers and those interested in social networking, with a user base primarily located in the United States and Europe.GameLayers, Inc. derived its revenue through a microtransaction model implemented for The Nethernet, where users could purchase in-game currency, referred to as "bacon," to access premium features and tools. This approach capitalized on the trend of monetizing online games, although the company faced challenges in achieving sustainable revenue levels. Transactions were structured as direct-to-consumer sales, allowing users to make in-game purchases within the platform. Despite efforts to foster ongoing user engagement, the monetization strategy did not reach the desired financial success.GameLayers Inc. plans to leverage the recent financing of USD 8.00 mn raised in August 2008 to support new product development and expand its market presence. The company aims to enhance The Nethernet with new features and gameplay experiences, with specific release details to be announced. Additionally, GameLayers is exploring expansion into new geographic regions, targeting growth in Europe and Asia by 2009, to capture a broader audience and increase user engagement.

## Funding rounds

- Series C, Aug 15, 2008, $8M — General Catalyst Partners, Maveron
- Series A, Jun 1, 2008, $1.5M — Shasta Ventures, Indie Enterprises
- Seed, Oct 1, 2007, $0.5M — Indie Enterprises

## Investors

- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Seed, Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series C
- Maveron (https://capitalatlas.ai/funds/maveron) — Series C