# Gain

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gain

- Industry: Software
- Headquarters: Tel Aviv Jaffa, Israel
- Website: www.getgain.com/
- Total disclosed funding: $12M
- Latest round: Seed (Sep 29, 2025)
- Investors on record: 3

## About

Gain is a Tel Aviv-based company specializing in autonomous workforce solutions that leverages AI technology to optimize procurement and supply chain processes. Founded in 2024 by Michael Gabay (CEO), Dor Israeli (CTO), Elon Hait (COO), andIn September 2025, Gain raised USD 12 million in seed funding co-led by returning investor The Garage and new investors BlueRed Partners, with participation from other new investor Bazan Ltd. Other unspecified investors also participated in the round. Gain was founded by a team of experienced professionals in the tech industry, though specific information about the founders’ previous ventures is not available. The company has completed a total of 1 deal to date, with its focus squarely on delivering innovative workforce solutions.Gain operates as an innovative autonomous workforce solution that provides intelligent AI employees designed to enhance procurement and supply chain efficiency. The core product offerings encompass automated end-to-end processes, facilitating tasks such as category strategy, sourcing, contract management, and supplier onboarding. These AI employees, including specialists like Natalie, Bob, and Sophie, function under human oversight to streamline operations and reduce the burden of routine tasks. Gain's services target various industries, including retail, consumer packaged goods, energy, chemicals, telecommunications, and manufacturing, empowering clients to focus on strategic decision-making while the AI employees manage operational precision. The company caters to a diverse clientele across North America, Europe, and Asia, aiming to deliver substantial cost savings and operational improvements through its advanced technology.Gain's revenue model is structured around per-task pricing, allowing clients to pay based on the output generated by the AI employees, which significantly reduces execution costs. The transactions primarily occur through B2B partnerships with organizations looking to optimize their procurement and supply chain functions. For instance, a typical business engagement may involve a client onboarding Gain's AI employees to handle sourcing and supplier management, while the corresponding costs are directly tied to the volume and complexity of tasks executed. Gain’s pricing structure is designed to maintain transparency and offers significant savings compared to traditional human workforce expenses. The company emphasizes delivering high-value outcomes while ensuring clients can scale their capabilities without necessitating an increase in headcount.Gain plans to utilize the recent Seed funding of USD 12.00 mn to enhance its artificial intelligence employee platform and expand its engineering and product teams. The company is currently focused on developing new products aimed at broadening its service offerings. Additionally, Gain aims to penetrate new markets in North America and Europe, with a projected timeline for expansion to occur by the end of 2026. These strategic moves are designed to solidify Gain's position within the rapidly evolving landscape of workforce automation.

## Funding rounds

- Seed, Sep 29, 2025, $12M — BlueRed Partners, The Garage, Bazan Ltd.
- Seed, Mar 1, 2025 — The Garage

## Investors

- The Garage (https://capitalatlas.ai/funds/the-garage) — Seed
- BlueRed Partners (https://capitalatlas.ai/funds/bluered-partners) — Seed
- Bazan Ltd. — Seed