# GAIN Fitness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gain-fitness

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.gainfitness.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Dec 12, 2011)
- Investors on record: 2

## About

GAIN Fitness, Inc. is a technology-driven fitness company that provides a sophisticated app for personalized workout plans, integrating human and artificial intelligence to adapt to users' needs and environments.Founded in 2009, GAIN Fitness, Inc. is based in San Francisco, US. The company offers a fitness application that customizes workout plans for users. GAIN Fitness raised USD 2.14 mn in a Seed funding round in November 2013, amounting to the total capital raised to USD 2.14 mn. The founders, Nicholas Gammell, and CEO Michael Tanne, have been instrumental in shaping the company's direction and offerings.GAIN Fitness offers a comprehensive fitness application that uniquely integrates human and artificial intelligence to deliver personalized workout plans. The core offering includes an adaptive workout generator that customizes fitness routines based on individual skill levels, personal goals, and any existing injuries. This app accommodates users across various environments, whether at home, in a gym, or while traveling, by adapting workouts to available equipment or using bodyweight exercises. The service is designed for a wide audience, including fitness enthusiasts at all levels, gym trainers, clubs, and studios, with a focus on maintaining user motivation and adherence to fitness goals through scientifically backed methodologies. GAIN Fitness targets markets globally, extending its reach to users in North America, Europe, and Asia, thereby catering to an increasingly health-conscious demographic seeking flexible and effective workout solutions.The revenue model for GAIN Fitness primarily revolves around subscription-based services, providing customers with tiered access to its features and functionalities. Users can select from various plans, allowing for different levels of engagement with the app’s personalized workout offerings, including strength, cardio, yoga, and recovery programs. Each subscription may include options for additional features such as daily AI coaching and customized fitness plans tailored to individual user needs. The structure encourages direct-to-consumer transactions, facilitating a seamless experience for users as they engage with the platform for ongoing fitness support. Flagship offerings such as the “No Plan Plan” highlight the company's commitment to user-centric fitness solutions, ensuring that clients derive maximum value from their subscriptions.In November 2013, GAIN Fitness raised USD 2.14 mn in Seed funding, which is expected to support future developments of new features and enhancements to the app. The company plans to introduce new products designed to improve user experience but has not specified release dates. Additionally, GAIN Fitness aims to expand its market presence in North America, Europe, and Asia, focusing on health-conscious consumers seeking flexible fitness solutions. The recent funding will be utilized to bolster these initiatives, enhancing the company’s capacity to meet growing demand.

## Funding rounds

- Seed, Dec 12, 2011, $0.7M — InterWest Partners, Seraph Group

## Investors

- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Seed
- Seraph Group (https://capitalatlas.ai/funds/seraph-group) — Seed