# Gaia Herbs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gaia-herbs

- Industry: Food
- Headquarters: US
- Website: www.gaiaherbs.com
- Total disclosed funding: $1M
- Latest round: Series C (Feb 24, 2011)
- Investors on record: 1

## About

Gaia Herbs, Inc. is a US-based company specializing in the formulation and distribution of herbal supplements aimed at enhancing personal and planetary wellness through sustainable practices.Founded in 1987, Gaia Herbs, Inc. focuses on herbal supplements and has experienced a Series C funding round in February 2011, raising USD 1 mn from returning investor TBL Capital. The company operates primarily from its headquarters in the US.Gaia Herbs® specializes in the formulation and distribution of herbal supplements designed to enhance personal and planetary wellness. Their core product offerings include a diverse range of herbal extracts, capsules, gummies, and syrups, focusing on benefits such as immune support, stress management, brain health, and overall vitality. These products are rooted in a whole-plant philosophy, which emphasizes the use of organic and sustainably sourced ingredients, all of which are extracted using methods that preserve their beneficial properties. The company serves a broad client base, including health-conscious consumers, wellness practitioners, and families, with products available across North America and select international markets. The offerings are aimed at addressing common health concerns, such as stress, sleep disturbances, and immune function, thereby catering to a wide spectrum of end users seeking natural health solutions.Gaia Herbs® generates revenue through direct-to-consumer sales via their official website, as well as partnerships with retailers and wholesalers, facilitating access to their products in health stores and online marketplaces. The company employs a pricing structure that includes individual product sales and potential subscription options for regular consumers. Key products include their flagship items such as Ashwagandha Root, Oil of Oregano, and Black Elderberry, known for their specific health benefits. These products are strategically priced to appeal to both individual consumers and bulk purchasers, ensuring widespread availability. The structured revenue model emphasizes transparency and sustainability, aligning with the company's commitment to ethical business practices and quality assurance.Gaia Herbs plans to leverage the recent Series C funding of USD 1 mn raised in February 2011 to support product development and potential expansions into new markets. Specific upcoming products and their release dates have not been disclosed, but the company is expected to enhance its product line. Expansion plans may include growth into additional international regions, although specific geographic targets and timelines have not been provided.

## Funding rounds

- Series C, Feb 24, 2011, $1M — TBL Capital

## Investors

- TBL Capital (https://capitalatlas.ai/funds/tbl-capital) — Series C