# G.U.ON Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/g-u-on-co

- Industry: Business Support Services
- Headquarters: Seoul, South Korea
- Website: www.guon.co.kr
- Total disclosed funding: $1.4M
- Latest round: Series A (Sep 19, 2007)
- Investors on record: 1

## About

Based in South Korea, G.U.ON Co., Ltd. specializes in providing electronic tax invoice solutions that enhance operational efficiency for businesses across various sectors, ensuring compliance with tax regulations and facilitating seamless invoicing processes.G.U.ON Co., Ltd. operates in the electronic invoicing sector, offering solutions that streamline tax compliance for businesses. Headquartered in Seoul, South Korea, the company has pursued a focused strategy in the electronic invoicing market. The company is led by CEO Seung-hwan Choi. In October 2010, G.U.ON secured a Series A funding round amounting to KRW 1,300.00 mn from SBVA, marking the total amount raised by the company at KRW 1,300.00 mn. The company has engaged in three funding deals to date, with the latest deal occurring on October 28, 2010.G.U.ON Co., Ltd. specializes in providing electronic tax invoice solutions aimed at streamlining the invoicing process for businesses across various sectors. Their primary product, the ??????? (electronic tax invoice), facilitates compliance with tax regulations while reducing administrative burdens for companies. This solution enables businesses to issue, receive, and store tax invoices digitally, ensuring accuracy and security in financial transactions. G.U.ON's offerings cater to a diverse client base, including small to medium-sized enterprises (SMEs) and larger corporations in South Korea and potentially other regions in East Asia, addressing the pressing need for efficient financial management in today's digital economy.For the year 2024, G.U.ON Co., Ltd. reported a revenue of KRW 632,675,680.90 and an EBITDA of -KRW 739,857,512.40. The revenue generation model is primarily based on subscriptions for their electronic tax invoice services, allowing clients to engage in annual or monthly plans that provide access to the software and its functionalities. This model offers predictable revenue streams while ensuring continuous updates and support for the customers. The flagship product is likely linked with additional services such as tax compliance consulting and data analytics, enhancing value for customers and fostering long-term relationships that are integral to driving revenue growth.G.U.ON Co., Ltd. aims to expand its product offerings with upcoming solutions designed to further enhance electronic invoicing and tax compliance. The company is actively exploring new markets in East Asia, with plans to launch these initiatives by 2025. Recent funding from the Series A round will be utilized to support product development and market expansion efforts, following the exit of Softbank Ventures Asia from its investment in Cheoum&C in October 2010.

## Funding rounds

- Series A, Sep 19, 2007, $1.4M — SBVA

## Investors

- SBVA (https://capitalatlas.ai/funds/sbva) — Series A