# G.O.A.T. Fuel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/g-o-a-t-fuel

- Industry: Consumer Products
- Headquarters: Plano, US
- Website: www.goatfuel.com
- Total disclosed funding: $10M
- Latest round: Seed (Jan 19, 2023)
- Investors on record: 2

## About

Founded in 2019 and based in Texas, US, G.O.A.T. Fuel, Inc. operates as a provider of consumer products such as sports energy beverages. Jerry Rice, Jaqui Rice Gold (CEO), and Trevion Gold (CBO) are the co-founders of the company. In May 2023, Morrison Seger Venture Capital Partners and Stage 1 Fund co-led USD 5 million in seed funding for G.O.A.T. Fuel, Inc.

The company offers a wide range of energy drinks to customers worldwide, which include flavours such as tropical berry, candy, blueberry lemonade, peach pineapple, gummy bear, mango passion, and more. G.O.A.T. Fuel offers a store locator feature on their website, allowing individuals to easily find the nearest retail locations to enhance convenience for customers. In addition, customers can reach out to the firm directly through text messaging for any inquiries or assistance.

The organization plans to use the May 2023 funding to support sports marketing and geographic expansion.

## Funding rounds

- Seed, Jan 19, 2023, $10M — Stage 1 Fund, Morrison Seger Venture Capital Partners

## Investors

- Stage 1 Fund (https://capitalatlas.ai/funds/stage-1-fund) — Seed
- Morrison Seger Venture Capital Partners (https://capitalatlas.ai/funds/morrison-seger-venture-capital-partners) — Seed