# G.O.A.T. Brand Labs Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/g-o-a-t-brand-labs-pte

- Industry: Marketing/Advertising
- Headquarters: Bengaluru, India
- Website: www.goatbrandlabs.com
- Total disclosed funding: $0.2M
- Latest round: Series A (Jun 16, 2022)
- Investors on record: 12

## About

Founded in 2021 and based in Bengaluru, India, G.O.A.T. Brand Labs Pte. Ltd operates as a brand aggregator and growth accelerator for direct-to-consumer (D2C) lifestyle brands. It partners with emerging businesses to provide strategic expertise, operational support, and resources to scale rapidly. The company focuses on categories such as fashion, beauty, home, and pet care, driving innovation and market expansion in India’s fast-growing D2C ecosystem. In October 2025, G.O.A.T. Brand Labs Pte. Ltd raised an undisclosed amount in venture funding from new investor Brand Capital. The company will use the funding to accelerate growth, expand market reach, and unlock new opportunities for its portfolio of D2C lifestyle brands.

## Funding rounds

- Series A, Jun 16, 2022 — Tiger Global Management, Venture Catalysts, Rockstone Ventures, Flipkart Venture Fund, Vivriti Capital Private Limited, 100Unicorns, Oxyzo Financial Services Pvt. Ltd.
- Seed, Feb 2, 2022, $0.2M — Animoca Brands Corporation Limited, Cypherpunk Holdings
- Series A, Jul 25, 2021 — Mayfield Fund, Tiger Global Management, Better Capital, Flipkart Venture Fund, NordStar Capital

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series A
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A
- Better Capital — Series A
- Flipkart Venture Fund (https://capitalatlas.ai/funds/flipkart-venture-fund) — Series A
- NordStar Capital (https://capitalatlas.ai/funds/nordstar-capital) — Series A
- Animoca Brands Corporation Limited — Seed
- Cypherpunk Holdings (https://capitalatlas.ai/funds/cypherpunk-holdings) — Seed
- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Series A
- Rockstone Ventures (https://capitalatlas.ai/funds/rockstone-ventures) — Series A
- Vivriti Capital Private Limited — Series A
- 100Unicorns (https://capitalatlas.ai/funds/100unicorns) — Series A
- Oxyzo Financial Services Pvt. Ltd. — Series A