# G Esports Holding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/g-esports-holding

- Industry: Travel & Leisure
- Headquarters: Berlin, Germany
- Website: www.g2esports.com
- Total disclosed funding: $17M
- Latest round: Series B (Mar 20, 2025)
- Investors on record: 4

## About

Based in Germany, G Esports Holding GmbH specializes in esports, providing a wide range of merchandise and competitive gaming experiences, connecting gamers and fans globally through their products and services.G Esports Holding GmbH, founded in 2013, is located in Berlin, Germany, and operates within the esports industry. The company has not undergone significant changes in its business strategy. Its founders, Carlos Rodriguez and Jens Hilgers, have experience in the gaming sector. The latest funding round was a Series A in March 2025, where the company raised EUR 15.00 mn from investors including Everblue Management and Seal Rock Partners. The total amount raised by the company is EUR 15.00 mn, with a current valuation of EUR 56.10 mn.G2 Esports is primarily known for its comprehensive offerings in the esports domain, which encompass a range of products and services aimed at enhancing player and fan experiences. The company operates an online store featuring various gaming merchandise, including apparel, accessories, and gaming hardware. G2's products are designed specifically for gamers and esports enthusiasts, promoting a lifestyle centered around competitive spirit and community engagement. Additionally, G2 Esports fields professional gaming teams across titles such as League of Legends, Valorant, and Rainbow Six, effectively catering to a global audience and serving diverse markets in the United States, Europe, and Asia.In 2023, G2 Esports generated revenue amounting to EUR 27.13 mn, with an EBITDA of EUR -1.09 mn. The company utilizes a multi-faceted business model that includes ecommerce sales from its online merchandise store, sponsorship agreements, and competitive gaming partnerships. G2's transactions support both direct-to-consumer sales and B2B partnerships, allowing brands to engage with the esports community.In March 2025, G Esports Holding GmbH raised a significant amount of Series B funding led by WISE Ventures, along with participation from The Tornante Company and other investors. The company plans to use this funding to expand its esports and fan-focused initiatives, with specific upcoming products and market expansions yet to be detailed.

## Funding rounds

- Series B, Mar 20, 2025 — The Tornante Company, WISE Ventures
- Series A, Dec 14, 2018, $17M — Seal Rock Partners, Everblue Management

## Investors

- Seal Rock Partners (https://capitalatlas.ai/funds/seal-rock-partners) — Series A
- Everblue Management — Series A
- The Tornante Company (https://capitalatlas.ai/funds/the-tornante-company) — Series B
- WISE Ventures — Series B