# Fy!

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fy

- Industry: Retail
- Headquarters: Maidenhead, UK
- Website: www.iamfy.co
- Total disclosed funding: $5.3M
- Latest round: Series A (Mar 7, 2023)
- Investors on record: 4

## About

Based in Berlin, Germany, and founded in 2017 by Jonathan Thomson, and Thomas Beverley, Project J Ltd doing business as Fy! operates a retail company for home accessories and other personal goods. In March 2021, the company received GBP 5 million in venture funding from Hoxton Ventures and angel investors. Project J Ltd operates a marketplace where customers can purchase a variety of home decor items including rugs, furniture, and lighting, as well as lifestyle products like bags, jewelry, electronics, and beauty products. Additionally, the company provides free shipping to ensure customers receive high-quality products at a reasonable cost. In March 2021, Project J Ltd plans to focus on growth in international territories including the USA, Australia, and the EU, and speed up the innovation of their proprietary, machine learning-driven technology platform.

## Funding rounds

- Series A, Mar 7, 2023 — 500 Global
- Seed, Jul 16, 2021, $4.5M — Hoxton Ventures
- Seed, Oct 31, 2016, $0.8M — 500 Global, Forward Partners, Proxy Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Forward Partners (https://capitalatlas.ai/funds/forward-partners) — Seed
- Proxy Ventures (https://capitalatlas.ai/funds/proxy-ventures) — Seed
- Hoxton Ventures (https://capitalatlas.ai/funds/hoxton-ventures) — Seed