# Futureplay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/futureplay

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.futureplaygames.com
- Total disclosed funding: $2.9M
- Latest round: Seed (Aug 25, 2016)
- Investors on record: 4

## About

Based in Finland, Futureplay Ltd. focuses on developing and publishing mobile games that engage a diverse global audience, showcasing creativity and strategic gameplay.Futureplay Ltd. was founded in 2015 and is headquartered in Helsinki, Finland. The company specializes in mobile gaming, having successfully pivoted from earlier business strategies to focus on game development and publishing. Co-founders Arttu Mäki, Jami Laes, Kai Auvinen, Mika Rahko, and ? Huhtanen have collectively driven the company's growth. In August 2021, Futureplay was acquired by Plarium Global Ltd. for undisclosed financial terms, having raised a total of USD 2.50 mn during its funding rounds, with the latest being a SEED round amounting to USD 2.50 mn from investors including Creandum, DN Capital, Heartcore Capital, and London Venture Partners.Futureplay specializes in the development and publishing of mobile games designed to engage a broad audience of players worldwide. The company's core offerings include popular titles such as Merge Gardens, Battlelands Royale, and Idle Farming Empire, which have collectively garnered over 120 million players since its inception in 2015. These games provide players with unique gameplay experiences that blend elements of strategy, creativity, and entertainment, appealing to casual gamers looking for immersive and enjoyable experiences in multiple geographical markets, including North America, Europe, and parts of Asia.In the most recent fiscal year of 2023, Futureplay reported revenues of USD 45.82 mn, alongside an EBITDA of USD -18.19 mn. The company generates revenue primarily through in-app purchases and advertising within its mobile games, with mechanisms for direct-to-consumer sales, allowing players to enhance their gaming experiences by purchasing virtual goods or upgrades. This revenue model supports Futureplay's ongoing development and expansion within the competitive mobile gaming industry.Futureplay is focused on expanding its portfolio with new gaming titles and enhancing existing ones. Although specific upcoming releases have not been publicly detailed, the company aims to leverage its latest funding to develop innovative products. Additionally, Futureplay anticipates entering new markets, targeting regions in Asia and South America by 2025. The acquisition by Plarium Global Ltd. is expected to provide resources for these growth initiatives, supporting product development and market entry strategies.

## Funding rounds

- Seed, Aug 25, 2016, $2.5M — Creandum, Heartcore Capital, DN Capital, London Venture Partners
- Seed, Nov 10, 2015, $0.4M — Creandum, Heartcore Capital

## Investors

- Creandum (https://capitalatlas.ai/funds/creandum) — Seed
- Heartcore Capital (https://capitalatlas.ai/funds/heartcore-capital) — Seed
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed
- London Venture Partners (https://capitalatlas.ai/funds/london-venture-partners) — Seed