# Future Motion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/future-motion

- Industry: Consumer Products
- Headquarters: Mountain View, US
- Website: www.rideonewheel.com
- Latest round: Seed (Jul 25, 2014)
- Investors on record: 2

## About

Future Motion specializes in innovative electric skateboards, known for their unique Onewheel design that enhances personal transport across diverse terrains.Founded in 2013, Future Motion, Inc. is headquartered in Mountain View, US. The company focuses on manufacturing electric skateboards, primarily featuring the Onewheel product line. Kyle Doerksen, the CEO and founder, has been instrumental in developing the brand since its inception. In February 2016, Future Motion raised USD 3.2 million in funding led by Deshe Holdings, with participation from DSCN Capital, Hallett Capital, and LightHouse Capital Management. This was the company's second investment deal, bringing the total amount raised to USD 3.2 million.Future Motion, Inc. is primarily known for its innovative electric skateboard product line, branded as Onewheel. The Onewheel boards are designed for a variety of terrains and feature a single, large wheel that provides a unique riding experience. Their core offerings include models such as the Onewheel GT, S-Series, XR Classic, Pint S, and Pint X, each tailored to different user preferences regarding speed, range, and performance. For instance, the Onewheel GT boasts a top speed of 20 mph and a range of 20 to 32 miles, while the Pint X offers a more compact design with speeds up to 18 mph and 12 to 18 miles of range. These products are targeted at adventure sports enthusiasts, commuters, and recreational riders, with a significant customer base in North America and Europe, where they address the growing demand for sustainable and fun personal transportation alternatives.Future Motion generates revenue through the direct sale of its Onewheel products, primarily via its online platform and select retail partners. The company's pricing structure includes various financing options, allowing customers to purchase boards through monthly payment plans starting at approximately USD 34 per month, depending on the product model. The flagship Onewheel GT is priced starting at USD 2,000, while other models like the Pint S and XR Classic are available at price points of USD 1,300 and USD 1,800, respectively. This pricing strategy is complemented by a range of accessories and apparel, providing additional revenue streams. Future Motion serves direct-to-consumer clients, enhancing the purchasing experience through easy financing options and secure checkout processes. The business model emphasizes a strong connection with its community of riders, fostering brand loyalty and repeat purchases.Future Motion aims to enhance its product offerings and market presence. The company is designing upcoming models to cater to the evolving demands of electric skateboard users, although specific release dates have yet to be announced. Additionally, Future Motion is looking to expand into new geographic regions, focusing on markets across Europe and Asia by 2025. The funding raised in February 2016 will support these initiatives, facilitating product development and market penetration efforts.

## Funding rounds

- Seed, Jul 25, 2014 — Third Sphere, LightHouse Capital Management

## Investors

- Third Sphere (https://capitalatlas.ai/funds/third-sphere) — Seed
- LightHouse Capital Management (https://capitalatlas.ai/funds/lighthouse-capital-management) — Seed