# Future Anthem

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/future-anthem

- Industry: Software
- Headquarters: London, UK
- Website: www.futureanthem.com
- Total disclosed funding: $6M
- Latest round: Series A (Jul 11, 2022)
- Investors on record: 2

## About

Based in London, UK, and founded in 2018 by its CEO Leigh Nissim, Future Anthem Limited operates as a provider of AI and game data science platforms that amplify the gambling gaming of its users. In July 2022, Future Anthem Limited raised series A funding led by Bettor Capital, with participation from Sharp Alpha Advisors. As of July 2022, the company serves more than 20 operators and studios.

Future Anthem Limited's product offering includes Amplifier AI powered by Microsoft Azure and Anthemetrics a data science platform built for the gambling industry, that provides personalized game and bonus recommendations based on customer behaviors, and analyzes each player lifecycle stage including new, active, lapsed, and dormant players, track the performance of games and sites across geographies, and automate player interventions with additional risk profiles. The company's client base includes Bally’s, Betfred, Big Time Gaming, Blueprint Gaming, and Paddy Power Betfair.

The company plans to use the series A funding to accelerate its growth by hiring more people, extend its business reach in North and Latin America, and scale its machine learning models and AI products. The company also plans to increase its dominance in the online casino industry and further increase its presence in sports betting and other gambling sectors.

## Funding rounds

- Series A, Jul 11, 2022, $6M — Bettor Capital, Sharp Alpha Advisors

## Investors

- Bettor Capital (https://capitalatlas.ai/funds/bettor-capital) — Series A
- Sharp Alpha Advisors (https://capitalatlas.ai/funds/sharp-alpha-advisors) — Series A