# futalis

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/futalis

- Industry: Consumer Products
- Headquarters: Leipzig, Germany
- Website: www.futalis.de
- Total disclosed funding: $0.7M
- Latest round: Seed (Dec 14, 2011)
- Investors on record: 3

## About

futalis GmbH is a German company that specializes in personalized dog food, catering to the individual nutritional needs of pets through tailored formulations and direct-to-consumer delivery services.Founded in 2011 in Leipzig, Germany, futalis GmbH focuses on producing custom dog food designed to meet the specific dietary requirements of dogs. The company has successfully completed 3 deals, with its most recent funding round being a Seed round that raised EUR 0.500 mn led by High-Tech Gruenderfonds. The founders, Christian Hetke and Janes Potthoff, have been instrumental in developing this unique offering in pet nutrition. In July 2015, CEWE Color acquired futalis GmbH after CFH Management exited its stake in May 2014.futalis specializes in the production of custom dog food tailored to the unique nutritional needs of individual dogs. Its core offering includes personalized dog food formulated based on specific characteristics such as breed, activity level, age, and weight. An online assessment allows customers to determine their pets' precise nutrient requirements, with manufacturing conducted at the company’s Leipzig facility. The service primarily targets dog owners in Germany, aiming to enhance the health and well-being of pets through scientifically-backed dietary solutions. Over 150,000 dogs currently benefit from futalis's tailored diets designed for various breeds, from energetic Jack Russells to more laid-back Labradors.The company generates revenue through a subscription-based model, providing regular deliveries of custom dog food to customers. By creating personalized feeding plans online, customers receive tailored food products prepared in futalis's facility, ensuring continuous access to the necessary nutrition for their pets. This direct-to-consumer approach fosters customer loyalty, as pet owners appreciate the specialized care for their dogs. While specific pricing information for products and services is not disclosed, the focus on high-quality, individualized nutrition distinguishes futalis within the pet nutrition market.futalis GmbH intends to leverage its recent Seed funding of EUR 0.500 mn to enhance its product offerings and expand its market reach. The company is exploring the development of new product lines aimed at different segments of the pet food market, with plans to introduce these in the coming years. Additionally, futalis aims to expand its services beyond Germany into other European markets, targeting regions where personalized pet nutrition is gaining traction. The upcoming initiatives reflect the company's commitment to addressing the varying dietary needs of dogs and improving pet health across different demographics.

## Funding rounds

- Seed, Dec 14, 2011, $0.7M — CFH Management, High-Tech Gruenderfonds, Technologiegruenderfonds Sachsen

## Investors

- CFH Management (https://capitalatlas.ai/funds/cfh-management) — Seed
- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Seed
- Technologiegruenderfonds Sachsen — Seed