# Furfur Land

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/furfur-land

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Total disclosed funding: $1.5M
- Latest round: Angel (Nov 26, 2020)
- Investors on record: 1

## About

Based in Shanghai, China and established in 2019, Furfur Land operates as a brand that focuses on providing pet food and snacks for pet cats and dogs. The company's founder, Xu Yin, was a founding member of trip.com (acquired by Ctrip at the end of 2017).

The company's products include canned fresh meat, freeze-dried pure meat and snacks. The raw materials for canned fresh meat come from the chicken and duck farms leased by the company and are made from non-frozen fresh meat. The company's target customer group is mainly young people aged 16-35.

The company's revenue is generates by selling pet food, 70% of which comes from offline channels, such as pet hospitals, pet shops, etc.

The company will build its own e-commerce team from the three directions of platform e-commerce, live e-commerce and private domain e-commerce to expand brand influence?

## Funding rounds

- Angel, Nov 26, 2020, $1.5M — Zip Capital

## Investors

- Zip Capital (https://capitalatlas.ai/funds/zip-capital) — Angel