# Funnelytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/funnelytics

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.funnelytics.io
- Total disclosed funding: $2.5M
- Latest round: Seed (Jan 20, 2022)
- Investors on record: 3

## About

Based in Ontario, Canada, and founded in 2018, Funnelytics Inc operates as a software company that offers a marketing analytics platform that enables users and business owners to map and track their sales and marketing campaigns visually. In January 2022, Funnelytics Inc. raised CAD 1.85 million in seed funding led GreenSky Capital and MaRS Investment Accelerator Fund. As of 2022, the company is led by its CEO Mikael Dia.

It offers marketing analytics software that allows marketers and business owners to track their sales and marketing campaigns visually. It offers a collaborative canvas that helps the users to get all the information in one place and help them spot bottlenecks. The company helps small and medium-sized business to visualize the performance of their online customer journey.

The company generates its revenue on a subscription basis and offers three packages. The performance lite package offered by the firm costs USD 160 per month, Performance Plus USD 400 per month, and Performance max for USD 1000 per month.

## Funding rounds

- Seed, Jan 20, 2022, $1.4M — MaRS Investment Accelerator Fund, GreenSky Ventures
- Seed, Jun 8, 2020, $1.1M — MaRS Investment Accelerator Fund, GreenSky Ventures, Good News Ventures

## Investors

- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- GreenSky Ventures (https://capitalatlas.ai/funds/greensky-ventures) — Seed
- Good News Ventures (https://capitalatlas.ai/funds/good-news-ventures) — Seed