# Funnel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/funnel

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.funnel.io/
- Total disclosed funding: $57M
- Latest round: Series B (Jan 17, 2020)
- Investors on record: 6

## About

Funnel Operations AB is a marketing intelligence platform that simplifies data integration and analysis, empowering businesses to optimize their marketing performance through insights derived from extensive data sources.Funnel Operations AB was founded in 2014 in Stockholm, Sweden. In January 2026, Funnel AB raised USD 80 million in venture debt funding from Hercules Capital and HSBC Ventures. The company specializes in providing a marketing intelligence platform that helps businesses manage and analyze their marketing data effectively. Funnel offers a marketing intelligence platform that includes a Data Hub, which connects and models data from over 600 marketing sources. This platform enables businesses to automate reporting and enhance marketing performance, serving over 2,500 clients in sectors such as eCommerce, retail, and agencies. Key features include machine learning-driven measurement capabilities that assist clients in making informed decisions and improving advertising returns. Funnel generates revenue by selling subscription-based access to its marketing intelligence platform, charging businesses recurring fees for data integration, analytics, reporting, and measurement features. The company aims to introduce new products and features designed to enhance its marketing intelligence platform, while also targeting expansion into new geographic markets. Specific details regarding which markets will be pursued have not been disclosed, but the focus will be on scaling the company's operations to better serve its growing client base. The company will use the financing to for global footprint expansion and product development investment.

## Funding rounds

- Series B, Jan 17, 2020, $47M — Eight Roads Ventures, F-Prime Capital, Balderton Capital, Industrifonden, Zobito, Oxx
- Series A, Sep 19, 2017, $10M — Balderton Capital, Industrifonden, Zobito

## Investors

- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B
- Industrifonden (https://capitalatlas.ai/funds/industrifonden) — Series A, Series B
- Zobito (https://capitalatlas.ai/funds/zobito) — Series A, Series B
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series B
- F-Prime Capital (https://capitalatlas.ai/funds/f-prime-capital) — Series B
- Oxx (https://capitalatlas.ai/funds/oxx) — Series B