# Function

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/function-2

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.functionofbeauty.com
- Total disclosed funding: $42M
- Latest round: Series B (Dec 2, 2020)
- Investors on record: 7

## About

Function Inc. is a US-based company specializing in personalized haircare and bodycare products, using customer-specific assessments to create custom solutions that cater to diverse hair types and styling needs.Founded in 2015 in New York, Function Inc. focuses on delivering tailored haircare solutions. The company was established by Cagdas Cehiz, Glenn Schmierer, Joshua Maciejewski, Michael Parkin, and Zahir Dossa. Function Inc. has raised a total of USD 55.78 mn in funding, with its most recent round being Series B financing completed on October 25, 2021. The Series B round values the company at USD 1 billion post-money, and it has been involved in 5 deals in total.Function of Beauty specializes in custom haircare and bodycare products tailored to individual customer needs. The company’s core offerings include personalized hair shampoos, conditioners, and treatment products, which are formulated based on a brief quiz that assesses each customer's hair type, goals, and styling habits. Function of Beauty aims to address various hair concerns such as frizz control, hydration, strength, and heat protection, effectively solving problems encountered by consumers with diverse hair types, including straight, wavy, curly, and coily textures. The products are 100% vegan, cruelty-free, and free from sulfates and parabens, catering mainly to consumers in North America, Europe, and Australia. The company emphasizes the use of naturally-derived ingredients combined with scientific efficacy, ensuring high-quality standards that appeal to a health-conscious market segment.Function of Beauty employs a direct-to-consumer sales model, primarily utilizing a subscription-based approach for its product offerings. Customers have the option to subscribe for regular deliveries of their customized haircare solutions, which ensures a steady revenue stream for the company. The pricing structure includes discounts for first-time subscribers and promotional offers for various product categories, such as treatments and styling products. Customers have the flexibility to choose between one-time purchases and subscription plans, with the latter providing benefits such as free shipping on orders over USD 75. This transactional framework allows Function of Beauty to maintain a strong connection with its client base while promoting customer loyalty through personalized service and quality products.In October 2021, Function Inc. raised USD 55.78 mn in Series B financing from unspecified investors as part of a larger USD 85.78 mn funding round. The company is planning to expand its product line with new offerings designed for specific hair concerns and is targeting additional geographic markets for growth. The recent funding will support these initiatives, enabling Function of Beauty to enhance its market presence and product development efforts.

## Funding rounds

- Series B, Dec 2, 2020, $30M — L Catterton, Granite Asia, CircleUp
- Series A, Feb 22, 2017, $12M — Granite Asia, Bessemer Venture Partners, Y Combinator, Bullish Partners, SoGal Ventures
- Seed, Mar 22, 2016, $0.1M — Bessemer Venture Partners, Y Combinator, SoGal Ventures

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed, Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- SoGal Ventures (https://capitalatlas.ai/funds/sogal-ventures) — Seed, Series A
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series A, Series B
- Bullish Partners (https://capitalatlas.ai/funds/bullish-partners) — Series A
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series B
- CircleUp (https://capitalatlas.ai/funds/circleup) — Series B