# FullStory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fullstory

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.fullstory.com
- Total disclosed funding: $162M
- Latest round: Series D (Aug 4, 2021)
- Investors on record: 8

## About

Based in Georgia, US, and founded in 2014, FullStory, Inc. operates as a developer of a web and mobile analytic platform that helps companies improve their digital customer experience. As of August 2021, FullStory has a total of 300 employees and offices in London and Australia. The firm was co-founded by Bruce Johnson, Joel Webber, and Scott Voigt. In August 2021, FullStory raised USD 103 million in Series D funding from Permira, Salesforce Ventures, Kleiner Perkins, and Dell Technologies Capital.

FullStory, Inc. develops a software platform that provides record, search, replay, analytics, collaboration, and integration solutions to capture and record customers' interactions on a website or app. Enterprises, including Fortune 100 firms and consumer brands, use the platform to uncover actionable insights from billions of data points, allowing them to implement evidence-based digital innovations that decrease costs and recapture income.

The company generates revenue through subscription fees of a 14-day free trial, business plan, enterprise plan, and free forever charges of USD 1000 per month/session and up to one month of data storage. FullStory also grew its annual recurring revenue by 70%+ year-on-year.

FullStory, Inc. plans to use its Series D funding to expand its business internationally, enhance its digital experience observability platform, hire more brilliant FullStorians, and reach more customers.

## Funding rounds

- Series D, Aug 4, 2021, $103M — Kleiner Perkins, Permira, Stripes, GV, Glynn Capital, Salesforce Ventures, Dell Technologies Capital
- Series C, Apr 10, 2019, $32M — Kleiner Perkins, Stripes, GV, Salesforce Ventures, Dell Technologies Capital
- Series B, May 4, 2017, $15M — Kleiner Perkins, TechOperators, GV, Salesforce Ventures
- Series A, May 4, 2015, $11M — Kleiner Perkins, GV
- Seed, Jul 16, 2014, $1.2M — GV

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Seed, Series A, Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B, Series C, Series D
- TechOperators (https://capitalatlas.ai/funds/techoperators) — Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series B, Series C, Series D
- Stripes (https://capitalatlas.ai/funds/stripes) — Series C, Series D
- Dell Technologies Capital (https://capitalatlas.ai/funds/dell-technologies-capital) — Series C, Series D
- Permira (https://capitalatlas.ai/funds/permira) — Series D
- Glynn Capital (https://capitalatlas.ai/funds/glynn-capital) — Series D