# Fullpath

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fullpath

- Industry: Software
- Headquarters: Miami, US
- Website: www.fullpath.com/
- Latest round: Seed (Jun 30, 2019)
- Investors on record: 1

## About

Based in the US, AutoLeadStar, Inc. operates as an artificial intelligence (AI) platform that offers various automation tools for marketing campaigns. Based in Florida, US, and founded in 2015, Fullpath Ltd. formerly known as AutoLeadStar, Inc. operates as a software development firm. The company was founded by its CEO Aharon Horwitz, CTO Yishai Goldstein, and CPO Eliav Moshe. In April 2026, Cox Automotive Inc., agreed to fully acquire Fullpath Ltd. from Hilltop Venture Partners, Target Global, Aleph, Riverwood Capital, and PICO Venture Partners for USD 500 million. The transaction was completed in June 2026. Fullpath offers an AI-powered customer data and experience platform designed for automotive dealerships. Its platform unifies first-party data from CRM, DMS, websites, and advertising systems to enable AI-driven marketing automation, audience activation, digital advertising, email and SMS campaigns, website personalization, and closed-loop attribution. These services help dealerships improve customer engagement, optimize marketing spend, and increase vehicle sales across omnichannel touchpoints. Fullpath generates revenue through subscription-based SaaS fees paid by automotive dealerships and dealer groups. Customers license its customer data and experience platform to unify first-party data, run AI-driven marketing campaigns, automate advertising, and measure attribution, typically under recurring monthly or annual contracts. The June 2026 acquisition enables Fullpath to accelerate growth.

## Funding rounds

- Seed, Jun 30, 2019 — Aleph

## Investors

- Aleph (https://capitalatlas.ai/funds/aleph) — Seed