# Full Profile

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/full-profile-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.agridigital.io
- Total disclosed funding: $6.4M
- Latest round: Series A (Oct 24, 2017)
- Investors on record: 4

## About

Founded in 2015 and based in New South Wales, Australia, Full Profile Pty Ltd operates as AgriDigital, a provider of cloud-based software platform for agricultural management and financing for global agricultural supply chains. In February 2018, AgriDigital raised USD 5.5 million in series A funding led by new investor Square Peg Capital. The company was founded by Emma Weston, Bob McKay and Ben Reid.The company released the Waypath application in August 2020. In August 2021, the company partenered with Genesis Feed Technologies for soya bean production and announced a local distribution partnership with Aus. Agribusiness. 

The software platform provides 5 major services - buying and selling of commodities; digitised storage management, live connections with customer networks, streamlined commodity financing and automated remittances and reporting. The company's line of products include platforms AgriDigital and Waypath. AgriDigital platform allows users to access a single live view of contracts, deliveries, prices, orders, inventory, consignments, payments and invoices; digitize their orders and inventory; automate deductions including DAWR Levy, End Point Royalties and warehouse fees and generate payments. Waypath platform allows users to track trucks leaving the fields; manage farm storage; integrate with their weighbridge to enable automatic data entry; execute sales contracts and report total yield and revenue; and set up cropping program for the season ahead.

The company generates revenue by charging annual fees based on the weight of agricultural commodities transacted. The company charges annual fees of AUD 498 (Basic plan) for up to 1500 metric tons; AUD 1998 (Plus plan) for up to 7500 metric tons and AUD 2998 (Pro Plan) for up to 1500 metric tons. 

The company plans to expand into additional global regions and scale by acquiring customers.

## Funding rounds

- Series A, Oct 24, 2017, $6.4M — Square Peg, Kin Group, MCKAY WESTON PTY LTD, REID TRADING YOUNG PTY LTD

## Investors

- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series A
- Kin Group — Series A
- MCKAY WESTON PTY LTD — Series A
- REID TRADING YOUNG PTY LTD — Series A