# Full Color Games

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/full-color-games

- Industry: Travel & Leisure
- Headquarters: Las Vegas, US
- Website: www.fullcolorsolitaire.com
- Latest round: Seed (Oct 1, 2013)
- Investors on record: 1

## About

Full Color Games specializes in the development and licensing of innovative gaming products, offering engaging games for entertainment and educational purposes to various demographics.Full Color Games is focused on creating diverse gaming experiences and is headquartered in Las Vegas, US. The company has undergone strategic pivots to enhance its product offerings. David Mahon serves as the CEO. In October 2013, Full Color Games was the target of SEED financing by Sierra Maya Ventures, although financial details were not disclosed.Full Color® specializes in the development and licensing of innovative gaming products under the Full Color® Games brand. Their core offerings include a diverse range of games designed for both entertainment and educational purposes, catering to various demographics including families, casual gamers, and educational institutions. Each of their products focuses on enhancing user engagement while providing unique gameplay experiences that encourage strategic thinking and creativity. The games are structured to address specific entertainment needs, fostering social interaction and collaborative play. Geographically, Full Color® products are marketed and sold in North America, Europe, and select markets in Asia, allowing the company to reach a broad customer base that includes retailers, schools, and direct consumers.Full Color® generates revenue through a structured sales model that encompasses partnerships with retailers and direct-to-consumer sales channels. The company primarily operates on a wholesale basis, supplying its games to various retail outlets which then sell to end-users. Additionally, Full Color® may engage in subscription-based offerings for certain game platforms, providing customers with updates and new content over time. The pricing structure includes individual game sales, with flagship products being positioned at competitive price points that reflect their unique features and gameplay mechanics. This multi-faceted approach to revenue generation supports the company's growth and sustainability in the gaming market.Full Color Games is planning to develop new game titles aimed at both entertainment and educational sectors, with specific release dates yet to be announced. The company is exploring expansion into new geographic markets with a focus on increasing presence in Asia and Europe by late 2024. The funding received in October 2013 will support these initiatives, allowing for enhancements in product development and marketing efforts.

## Funding rounds

- Seed, Oct 1, 2013 — SierraMaya360

## Investors

- SierraMaya360 (https://capitalatlas.ai/funds/sierramaya360) — Seed