# Full Circle Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/full-circle-insights

- Industry: Marketing/Advertising
- Headquarters: San Antonio, US
- Website: www.fullcircleinsights.com
- Total disclosed funding: $9M
- Latest round: Series B (Sep 29, 2015)
- Investors on record: 3

## About

Full Circle Insights, Inc. is an analytics company based in the US, specializing in marketing effectiveness through Multi-Touch Attribution and Funnel Measurement solutions tailored for Salesforce users.Founded in 2011 and headquartered in San Antonio, US, Full Circle Insights, Inc. provides advanced marketing analytics solutions. The company was co-founded by Bonnie Crater and Dan Appleman, who have an extensive background in technology and marketing. As of May 2025, Full Circle was acquired by Conquer from Scaleworks, enhancing Conquer's platform capabilities. The firm has successfully completed five deals, with the latest funding round being a Series B in 2025, raising USD 4.70 mn from Aligned Partners and Salesforce Ventures, bringing the total amount raised to USD 4.70 mn. The current company valuation stands at USD 23.843 mn.Full Circle offers a suite of solutions focused on enhancing marketing effectiveness through Multi-Touch Attribution and Funnel Measurement within Salesforce. Their core products include tools for tracking every customer interaction across various touchpoints, thereby converting Salesforce data into actionable insights. Full Circle’s offerings facilitate comprehensive customer journey mappings, campaign creation, and messaging strategies designed to improve return on investment (ROI) while ensuring data security. The company primarily serves marketing teams within B2B sectors, with clients ranging from mid-sized enterprises to large corporations across diverse geographical markets, including North America, Europe, and Asia-Pacific. By providing customizable attribution models and robust analytics, Full Circle aims to optimize marketing budgets and strategies, ensuring its clients can make informed decisions throughout the customer journey.Full Circle generates revenue through subscription-based models that grant clients access to their advanced analytics tools and services integrated within Salesforce. This structure enables businesses to track and measure marketing effectiveness in real-time, facilitating better alignment between marketing and sales teams. Clients typically engage on an annual basis, paying for access to Full Circle's Multi-Touch Attribution and Funnel Measurement solutions, which include features for analytics reporting and dashboards. While specific pricing details for these services are not disclosed, the transaction framework generally encompasses partnerships with organizations seeking to enhance their marketing strategies through data-driven insights. Full Circle's solutions cater to a variety of clients, contributing to improved organizational performance by addressing the critical need for accurate attribution and understanding of customer interactions.Following the acquisition in May 2025, Full Circle Insights, Inc. plans to leverage the resources of Conquer to enhance its product offerings. The company aims to develop new features and applications that will expand its marketing analytics capabilities. Additionally, Full Circle is set to target new markets in Europe and Asia-Pacific by the end of 2025. The recent Series B funding will support these expansion and product development initiatives, ensuring a robust platform for future growth.

## Funding rounds

- Series B, Sep 29, 2015, $4.7M — Aligned Partners, Salesforce Ventures
- Series A, Sep 26, 2014, $3.8M — WI Harper Group, Aligned Partners, Salesforce Ventures
- Seed, Sep 13, 2012, $0.5M — WI Harper Group

## Investors

- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Seed, Series A
- Aligned Partners (https://capitalatlas.ai/funds/aligned-partners) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B