# FUEL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fuel

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.fuelgr.co.jp/
- Latest round: Seed (Aug 28, 2019)
- Investors on record: 5

## About

FUEL Inc. is a Japan-based company specializing in asset management services focused on real estate private funds, catering to a diverse range of investors seeking portfolio diversification through real estate.Founded in 2015 and headquartered in Tokyo, Japan, FUEL Inc. operates in the asset management sector, specifically managing private real estate funds. The company was fully acquired by ES-CON JAPAN Ltd. in December 2021, a move intended to enhance growth opportunities. The founder, Bill Bollman, has previously led initiatives in related fields, contributing to the firm’s strategic direction. The company has completed 4 deals since its inception, with the most recent deal occurring on December 28, 2021.FUEL Inc. specializes in managing private real estate funds and providing asset management services. The company caters to both individual and institutional investors who are looking to diversify their investment portfolios through real estate opportunities. Their tailored asset management solutions are designed to meet the needs of high-net-worth individuals, family offices, and corporate clients, optimizing returns and managing risks in Japanese and select international real estate markets. FUEL Inc. adeptly navigates complex real estate transactions, enhancing asset value and investment experiences for its clients.The revenue model of FUEL Inc. primarily revolves around asset management fees derived from the management of private real estate funds. Clients sign agreements for asset management services that include ongoing management fees based on assets under management (AUM) as well as performance-based fees related to fund success. The firm engages a broad client base, ranging from individual investors to large institutional entities, facilitating transactions that improve portfolio value. Each transaction is governed by a service agreement that delineates the fee structure, ensuring clarity between the firm and its clients.FUEL Inc. plans to leverage recent acquisitions and funding to enhance its product offerings and expand into new markets. The company is likely focusing on developing new asset management products tailored to investor needs, scheduled for release as market conditions allow. Future expansion efforts will target both domestic and international markets, though specific regions have not yet been disclosed. The funding from the 2021 acquisition by ES-CON JAPAN Ltd. is expected to support these growth initiatives, aligning with the strategic goals of the parent company to enhance its overall investment portfolio.

## Funding rounds

- Seed, Aug 28, 2019 — Digital Base Capital, CRE, INC., Strategic Partners Co., Ltd.
- Seed, May 28, 2019 — Global Brain, Sony Financial Ventures

## Investors

- Global Brain (https://capitalatlas.ai/funds/global-brain) — Seed
- Sony Financial Ventures — Seed
- Digital Base Capital (https://capitalatlas.ai/funds/digital-base-capital) — Seed
- CRE, INC. — Seed
- Strategic Partners Co., Ltd. — Seed