# Fu Bixing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fu-bixing

- Industry: Consumer Products
- Headquarters: Xi'an, China
- Website: www.sxfbx.com.cn
- Total disclosed funding: $15M
- Latest round: Series B (Aug 25, 2021)
- Investors on record: 4

## About

Based in China, Fu Bixing is a brewing company that focuses on producing a diverse range of traditional and innovative alcoholic beverages, catering to both local and international markets.Fu Bixing was founded in 2017 and is headquartered in Xi'an, China. The company specializes in brewing and has engaged in four deals since its inception. In August 2021, they raised RMB 100 million in a Series B funding round led by Eastern Bell Capital, with participation from Befor Capital and Galaxy Ventures. This funding round was the culmination of their total fundraising efforts, amounting to RMB 100 million. The founder's prior experience is not publicly available.Fu Bixing specializes in a range of innovative brewing products, focusing on traditional and contemporary alcoholic beverages tailored to specific market needs. Their offerings include a variety of beers and spirits aimed at enhancing consumer experiences. The company serves a diverse clientele, including local distributors and international retailers, working to resolve market demands through quality and variety in their product line.Fu Bixing generates revenue primarily through direct sales of its alcoholic beverages, engaging in B2B relationships. The company typically enters into long-term contracts with distributors and retailers, which may include tiered pricing strategies to accommodate customer needs. These structured arrangements ensure a steady flow of income while supporting ongoing product development and market penetration.Fu Bixing plans to introduce new brewing products aimed at expanding its market reach by 2023, with a focus on enhancing their product line to incorporate unique flavors and brewing techniques. The company is targeting expansion into North America and Europe, leveraging their recent Series B funding of RMB 100 million raised on August 25, 2021, to support these initiatives and enhance their production capabilities.

## Funding rounds

- Series B, Aug 25, 2021, $15M — Eastern Bell Capital, Befor Capital, Galaxy Ventures
- Series A, Apr 21, 2021 — Galaxy Ventures, Kuan Zhai Capital
- Series A, Jan 1, 2020 — Galaxy Ventures

## Investors

- Galaxy Ventures — Series A, Series B
- Kuan Zhai Capital — Series A
- Eastern Bell Capital — Series B
- Befor Capital (https://capitalatlas.ai/funds/befor-capital) — Series B