# FSX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fsx

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.fsx.co.jp
- Total disclosed funding: $0.2M
- Latest round: Series A (Mar 13, 2018)
- Investors on record: 1

## About

FSX, Inc., based in Tokyo, Japan, specializes in the manufacturing and rental of oshibori, traditional wet towels for hand hygiene and hospitality, emphasizing innovative hygiene technologies and customer experience across various sectors.Founded in 1967 and headquartered in Tokyo, Japan, FSX, Inc. focuses on the rental and supply of oshibori. The company raised JPY 22 million in Series A funding from Seibu Shinkin Capital in March 2018, which has contributed to its ongoing business operations. FSX has undertaken a structured approach to expand its product offerings and market reach, although no specific pivots or changes in business strategy have been disclosed.FSX, Inc. specializes in the rental and supply of oshibori, a traditional Japanese wet towel used for hand hygiene and hospitality. Their core offerings include a variety of oshibori made from cotton and microfibers, designed for a pleasant tactile experience. The company emphasizes innovative hygiene technologies, notably its patented VB (Viral Buster) technology, which enhances the antibacterial and antiviral properties of its products. FSX serves diverse industries, including food service, hospitality, and healthcare, with a strong presence in the Osaka and Kansai regions, particularly for events such as the 2025 Osaka-Kansai Expo. Additionally, FSX operates an e-commerce platform, making its products accessible to B2B clients and consumers across Japan, with potential plans for international expansion.FSX generates revenue through a structured transaction model that includes B2B partnerships and direct-to-consumer sales. Clients typically order oshibori rental services for events or regular usage, facilitated by a subscription model ensuring consistent supply. The flagship products, including VB-enhanced oshibori, are marketed for their hygiene benefits and aesthetic integration into hospitality settings. Revenue is also supplemented by retail sales through their e-commerce platform, offering bulk purchases and customizable packages for different businesses.Following the Series A funding of JPY 22 million in March 2018, FSX, Inc. is focusing on promoting domestic business growth and expanding into overseas markets. Detailed plans for upcoming product launches or specific geographic expansions have not been disclosed, but the company's recent funding will support these initiatives to enhance its market presence.

## Funding rounds

- Series A, Mar 13, 2018, $0.2M — Seibu Shinkin Capital

## Investors

- Seibu Shinkin Capital (https://capitalatlas.ai/funds/seibu-shinkin-capital) — Series A