# FruitSpec

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fruitspec

- Industry: Agribusiness
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.fruitspec.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Sep 1, 2017)
- Investors on record: 1

## About

FruitSpec Ltd. specializes in innovative software solutions aimed at enhancing operational efficiency in agriculture, particularly focusing on precision agriculture technology.Founded in 2016 in Tel Aviv-Yafo, Israel, FruitSpec Ltd. is dedicated to improving agricultural practices through advanced technological solutions. The company has completed a total of 3 deals, with its most recent funding round occurring on December 16, 2021, where it raised USD 5.000 mn from investors including Agventure Ltd., Amathaon Capital, Ocean Azul Partners, Smart Agro Fund, and Trendlines Group. The founders, Nir Margalit and Shahar Nitsan, have a history in developing innovative tech solutions prior to establishing FruitSpec.FruitSpec Ltd. offers a suite of products and services designed to enhance operational efficiency specifically in the agricultural sector. Their primary offering is a comprehensive software platform that integrates with existing agricultural systems to automate tasks and provide real-time analytics, improving decision-making and productivity. These solutions cater to small to medium-sized agricultural enterprises as well as larger corporations, with a geographical presence in North America, Europe, and parts of Asia.The company's revenue is generated through a structured transaction model that includes subscription-based services and partnership agreements. Clients engage through annual or monthly subscription plans that grant access to various software features and support. The revenue model also accommodates custom development agreements for enterprise clients seeking tailored solutions, with a tiered pricing strategy based on enhanced features and additional licenses. This approach has established a sustainable revenue stream, reinforced by B2B engagements and partnerships.With the USD 5.000 mn raised in December 2021, FruitSpec Ltd. plans to expand its sales and marketing efforts in targeted markets. The company aims to introduce new easy-to-implement, entry-level services that will enhance customer benefits. Future product launches are being developed to further support these initiatives, with a focus on penetrating new geographic regions and expanding its presence in existing markets.

## Funding rounds

- Seed, Sep 1, 2017, $0.7M — Trendlines Group

## Investors

- Trendlines Group (https://capitalatlas.ai/funds/trendlines-group) — Seed