# Frogtek

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/frogtek

- Industry: Software
- Headquarters: Ciudad de Mexico, Mexico
- Website: www.frogtek.org
- Latest round: Seed (Apr 30, 2010)
- Investors on record: 1

## About

Based in Mexico, Frogtek develops technology solutions aimed at empowering small shopkeepers, particularly in emerging markets, through innovative point-of-sale systems and analytics tools.Frogtek, founded in 2008 in Ciudad de Mexico, Mexico, specializes in providing technology solutions for small shopkeepers. The company, co-founded by David del Ser and Mark Pedersen, has conducted four deals with the most recent funding round occurring on October 7, 2016. During this round, Frogtek raised USD 0.75 mn in venture funding.Frogtek primarily offers Tiendatek, a point-of-sale (POS) system designed to assist small shopkeepers, particularly in emerging markets. This software application supports over 30,000 preloaded products and prices, enabling shopkeepers to efficiently manage their inventory and enhance profit margins. When transactions are conducted via the Tiendatek system, the data entered synchronizes wirelessly with Frogtek's servers, facilitating real-time reporting and analytics for both the shopkeepers and their suppliers. The service also includes Frogtek Analytics, a customizable analytics tool that aggregates data from over 1,500 shops, allowing users to assess promotional effectiveness and competitive positioning. The target customers include approximately 800,000 shopkeepers in Mexico and an estimated 40 million worldwide, primarily micro-entrepreneurs who often lack the necessary tools and knowledge to optimize their business operations.Frogtek generates revenue through the provision of its Tiendatek POS system and associated analytics services, which primarily function on a subscription model for shopkeepers. Clients utilize the Tiendatek system to conduct transactions, where they can register sales, track inventory, and gain insights into their business performance. The pricing structure for these services includes fees directly associated with the use of the POS system, as well as potentially variable charges for the advanced analytics services. The company engages directly with small retailers, offering solutions that enhance their operational capabilities while providing valuable insights into consumer behavior, ultimately fostering improved business decision-making.Following their most recent funding round on October 7, 2016, where Frogtek raised USD 0.75 mn, the company plans to enhance and expand its product offerings, specifically looking to introduce new features to the Tiendatek system. Additionally, Frogtek aims to penetrate new markets and geographic regions, specifically targeting expansions into Latin America and potentially further into Central America by 2025.

## Funding rounds

- Seed, Apr 30, 2010 — Invested Development

## Investors

- Invested Development (https://capitalatlas.ai/funds/invested-development) — Seed