# Froda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/froda

- Industry: Financial Services
- Headquarters: Stockholm, Sweden
- Website: www.froda.se
- Total disclosed funding: $23M
- Latest round: Series B (Apr 23, 2025)
- Investors on record: 1

## About

Founded in 2015 by Olle Lundin, Oliver Mohseni, Marcus Mossberg, Martin Roxland and Kristina Kockum, and based in Sweden Froda operates as a fintech lender using digitization and machine learning to provide fair and accessible financing to small businesses, fostering entrepreneurship and community growth. In February 2025, Froda raised EUR 100 million in venture funding from European Investment Fund.

Froda AB specializes in providing financing solutions tailored for small and medium-sized enterprises (SMEs). Their core offerings include business loans that empower entrepreneurs to invest in growth-oriented initiatives without the complexities often associated with traditional financing. The platform allows business owners to choose their desired loan amount, repayment term, and amortization schedule, thus democratizing access to financing. Froda primarily serves clients across Sweden, focusing on diverse industries such as retail, services, and manufacturing.

Froda’s revenue model is based on providing business loans to SMEs, operating on a transaction basis where interest and fees are applied to the loans extended to clients. Froda offers flexible pricing plans with amounts ranging from SEK 10,000 to 5 million. Terms include a maturity of up to 60 months, same-day payment, and the option to pause repayments for up to 6 months.

In February 2025, Froda raised EUR 100 million in venture funding from returning investor European Investment Fund. The company plans to use this funding to scale its digital lending platform, enhance access to capital for micro-enterprises across Europe, and support growth for underserved segments, including female entrepreneurs and sole traders. Froda is also targeting expansion into new markets within Europe as part of their growth strategy.

## Funding rounds

- Series B, Apr 23, 2025, $23M — Incore Invest

## Investors

- Incore Invest (https://capitalatlas.ai/funds/incore-invest) — Series B