# Friday4:30

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/friday4-30

- Industry: Software
- Headquarters: London, UK
- Website: www.friday430.io/
- Total disclosed funding: $0.5M
- Latest round: Seed (Mar 20, 2026)
- Investors on record: 1

## About

Based in the UK, Friday4:30 Ltd offers a comprehensive crisis management platform tailored for food and beverage brands, facilitating efficient incident response through a unified system.Friday4:30 Ltd, founded in 2025, is headquartered in London, UK. The company specializes in crisis management for the food and beverage sector. It raised GBP 335,000 in Seed funding from Haatch on June 13, 2026, the full amount raised to date. The founder's history is not available.Friday4:30 offers a comprehensive crisis management platform specifically designed for food and beverage brands. The core functionality of the platform includes real-time incident detection, triage, coordination, and resolution, all integrated into a single system. This solution enables brands to respond swiftly to incidents such as recalls, contamination events, and supply chain disruptions. By streamlining communication and decision-making, Friday4:30 eliminates chaos associated with traditional methods that rely heavily on disparate tools like emails and spreadsheets. The platform serves a diverse client base across the food and beverage industry, including manufacturers, retailers, distributors, and consumer packaged goods companies. It is marketed and utilized in various geographical regions, with a focus on North America, Europe, and Asia, where food safety and compliance regulations are particularly stringent.Friday4:30 generates revenue through a subscription-based model, allowing food and beverage companies to access its crisis management tools and resources. Customers typically subscribe to the platform for a defined period, which grants them access to key features such as real-time alerts, centralized communication, and customizable incident playbooks. Transactions are structured primarily as B2B engagements, where businesses pay for tiered subscription plans based on their specific needs and the scale of their operations. Additionally, clients may benefit from optional training and support services, further adding to the revenue stream. The pricing structure reflects the value of the platform's capabilities, catering to varying sizes of businesses within the food and beverage sector, while ensuring compliance and effective management in crisis situations.In June 2026, Friday4:30 Ltd raised GBP 335,000 in Seed funding from Haatch. The company will use this funding to support its commercial launch and further product development to help food and beverage businesses manage operational crises more effectively. Plans for expansion into new markets are underway, targeting North America, Europe, and Asia by the end of 2027, building on the existing focus on food safety and compliance.

## Funding rounds

- Seed, Mar 20, 2026, $0.5M — Haatch

## Investors

- Haatch (https://capitalatlas.ai/funds/haatch) — Seed