# Frictionless Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/frictionless-commerce

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.frictionlesscommerce.com
- Total disclosed funding: $28M
- Latest round: Series D (Feb 7, 2005)
- Investors on record: 7

## About

Frictionless Commerce provides innovative pricing solutions to enhance purchasing efficiency for businesses, focusing on delivering competitive pricing information swiftly and effectively.Frictionless Commerce, founded in 1998 in Cambridge, US, specializes in pricing solutions for businesses. The company has undergone strategic pivots to adapt to market demands. The founder, Mario Corona, has a history of entrepreneurship, having founded other companies. In May 2006, the company was acquired by SAP for an undisclosed sum. The latest funding round was a Series D, raising a total of USD 6.20 mn, which was led by Polaris Partners, with additional investments from Draper Richards Kaplan Foundation, Lake Street Capital, RRE Ventures.Frictionless Commerce specializes in providing streamlined pricing solutions, primarily enhancing the efficiency of the purchasing process for clients. Their core offering includes a robust pricing platform designed for businesses seeking competitive pricing within a rapid timeframe, promising responses in less than 24 business hours. This service is particularly beneficial for companies in e-commerce and retail, assisting them in informed purchasing decisions and improving operational efficiency. The user base includes businesses across retail, manufacturing, and service sectors in key markets such as North America and Europe, addressing challenges of price volatility and decision-making delays in today’s market.Frictionless Commerce generates revenue through a service-based transaction model, where clients utilize the pricing platform for tailored pricing information. The revenue structure is predominantly B2B, focusing on partnerships with businesses requiring expedited pricing solutions. Clients enter agreements involving fees for pricing services, which vary based on complexity and urgency, ensuring steady cash flow through consistent service usage. While specific pricing details are not disclosed, the emphasis remains on value through efficient pricing responses that enhance purchasing strategies.Frictionless Commerce plans to leverage its recent funding from the Series D round to support the expansion of its services and to enhance its pricing platform. The company is targeting new markets in Europe and Asia by 2025, aiming to broaden its geographic reach and client base. The funding will be utilized to develop new products designed to improve pricing efficiency further and to facilitate the launch of these solutions in the upcoming year.

## Funding rounds

- Series D, Feb 7, 2005, $6.2M — RRE Ventures, Polaris Partners, Draper Richards Kaplan Foundation, Lake Street Capital
- Series C, Jul 29, 2002, $14M — Olympus Partners, RRE Ventures, Polaris Partners, Chevron Technology Ventures
- Series A, Jan 10, 2000, $7.5M — Polaris Partners, Intel Corporation

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A, Series C, Series D
- Intel Corporation — Series A
- Olympus Partners (https://capitalatlas.ai/funds/olympus-partners) — Series C
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series C, Series D
- Chevron Technology Ventures (https://capitalatlas.ai/funds/chevron-technology-ventures) — Series C
- Draper Richards Kaplan Foundation (https://capitalatlas.ai/funds/draper-richards-kaplan-foundation) — Series D
- Lake Street Capital (https://capitalatlas.ai/funds/lake-street-capital) — Series D