# Freshpaint

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/freshpaint

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.freshpaint.io
- Total disclosed funding: $37M
- Latest round: Series B (May 7, 2024)
- Investors on record: 5

## About

In 2019, the company was co-founded by two web analytics veterans Michael Malis and Steven Fitzsimmons. Malis has experience of building and scaling data infrastructure of Heap and Uber, while Fitzsimmons experienced in marketing launching new product in Heap and Quantcast. In 2020, the company launched its product Freshpaint, and reached partnership with B2C brands Breville, Monster.com, and Thumbtack, as well as B2B companies like Bitrise, Modern Health. The company raised USD 14.5 million in 2022 from series A and previous round of funding from investors including Intel Capital.

The company's product Freshpaint, a tool for teams with limited technical resources to manage and control their customer data, which is featured with function such as Autotrack, Precision Track APIs, Identity ResolutionTime, Machine & Replay, and Point to Point Integrations. Freshpaint allows non-technical users to setup analytics and marketing tools with limited input from a technical user.

The company will utilize the fund raised in 2022 to automate away the manual work that software engineers are forced to do to capture first-party customer data, continue to scale its data governance featureset to help business control sensitive data like PHI across their stack, expand its library of out-of-the-box integrations, and provide a platform for customers and partners to build their own integrations and enable data teams do more with their customer data through powerful transformations, importing external datasets, and strong interoperability with cloud data warehouses.

## Funding rounds

- Series B, May 7, 2024, $28M — Intel Capital, Y Combinator, SignalFire, Threshold Ventures, Soderling Capital
- Series A, Nov 16, 2022, $9.5M — Intel Capital

## Investors

- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series A, Series B
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series B
- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series B
- Threshold Ventures (https://capitalatlas.ai/funds/threshold-ventures) — Series B
- Soderling Capital (https://capitalatlas.ai/funds/soderling-capital) — Series B