# Fresho

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fresho-pty

- Industry: Software
- Headquarters: Melbourne, Australia
- Website: www.fresho.com
- Total disclosed funding: $11M
- Latest round: Series A (May 8, 2022)
- Investors on record: 14

## About

Founded in 2015 and based in Melbourne, Australia, Fresho Pty Ltd operates as a provider of a cloud-based software solution for the food delivery sector. Some of the firm's clients include Nando's, Portsea Hotel, The Green Room, The Crab Shack, etc. In March 2024, Fresho Pty Ltd raised AUD 246,641 in venture funding led by investor Primorus Investments. The firm as of August 2024, has offices in Melbourne, Australia, Auckland, New Zealand, and London, UK.

The company's platform automates, streamlines, and integrates operations such as ordering, picking, and packing foods, invoicing, and processing payments, for fresh food wholesale suppliers and their customers. The platform offers a closed marketplace that integrates these operations into a single platform, making it easier for users to manage their transactions and relationships. Fresho offers its services to cover a wide range of food categories, including fruit and vegetables, seafood, meat, dry goods, coffee, beverages, dairy, and bread. The platform, as of August 2024 is used by over 62,000 venues and processes more than AUD 2.6 billion in orders annually. Fresho's features include real-time product updates, automated payments, and comprehensive reporting tools, as well as integration with ERP and accounting systems, enhancing operational efficiency for its users.

Fresho generates revenue by offering its software under different monthly subscription plans such as the Starter plan at AUD 137, the Accelerate plan at AUD 258, etc.

The company plans to utilize the March 2024 funding to expand its business in the UK.

## Funding rounds

- Series A, May 8, 2022, $9.5M — Capital Zed, Sypkes Group, SecondQuarter Ventures, Salta Capital, Primorus Investments, Perpetual Corporate Trust Limited, SFO Ventures, Alamar Holdings Pty Ltd, Cogent Ventures, SDS Capital No 3 Pty Ltd, Theside Books Pty Ltd, Wt Technologies Pty Ltd
- Seed, May 27, 2019, $1.8M — Primorus Investments, Radiata Investments Pty Ltd, Xenoca Pty Ltd, Alamar Holdings Pty Ltd, Cogent Ventures, SDS Capital No 3 Pty Ltd, Theside Books Pty Ltd

## Investors

- Primorus Investments (https://capitalatlas.ai/funds/primorus-investments) — Seed, Series A
- Radiata Investments Pty Ltd — Seed
- Xenoca Pty Ltd — Seed
- Alamar Holdings Pty Ltd — Seed, Series A
- Cogent Ventures — Seed, Series A
- SDS Capital No 3 Pty Ltd — Seed, Series A
- Theside Books Pty Ltd — Seed, Series A
- Capital Zed — Series A
- Sypkes Group — Series A
- SecondQuarter Ventures (https://capitalatlas.ai/funds/secondquarter-ventures) — Series A
- Salta Capital — Series A
- Perpetual Corporate Trust Limited — Series A
- SFO Ventures — Series A
- Wt Technologies Pty Ltd — Series A