# Freshly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/freshly

- Industry: Internet
- Headquarters: New York, US
- Website: www.freshly.com
- Total disclosed funding: $107M
- Latest round: Series C (Jun 20, 2017)
- Investors on record: 12

## About

Freshly Inc. is a meal delivery service that provides fresh, chef-cooked meals designed to meet the needs of busy consumers. The company offers convenient, ready-to-eat meals that prioritize quality and taste.Freshly Inc., headquartered in New York, US, was founded in 2012 by Carter Comstock and Michael Wystrach. The company focuses on delivering nutritious, ready-to-eat meals to customers. In November 2022, Kettle Cuisine, LLC acquired a 59% majority stake in Freshly from Nestlé USA for USD 950.00 mn. The total amount raised by Freshly amounts to USD 950.00 mn, with the most recent deal occurring on 2022-11-01.Freshly Inc. specializes in ready-to-eat meals that cater to the needs of health-conscious consumers. Their core offerings include a variety of meal options that are designed to be convenient and nutritious, targeting customers who seek to maintain a balanced diet without the hassle of cooking. The meals are distributed primarily in the United States, with a focus on urban areas where demand for meal delivery services is strong.Freshly generates revenue through a subscription-based model, where customers pay for weekly meal deliveries. Clients typically subscribe to receive their choice of meals, tailored to fit different dietary preferences. This structured approach allows Freshly to maintain a steady revenue stream while supporting its operational and marketing efforts.Freshly Inc. plans to leverage its recent funding to enhance its product offerings and expand into new geographic markets. The company is currently working on developing new meal categories to diversify its menu, with potential launches expected in the coming year. Additionally, Freshly aims to penetrate more regions within the United States, particularly targeting underserved urban areas by 2024. The acquisition by Kettle Cuisine, LLC will also facilitate strategic growth initiatives and operational efficiencies.

## Funding rounds

- Series C, Jun 20, 2017, $77M — Highland Capital Partners, Insight Partners, Nestlé USA, White Star Capital, Alumni Ventures Group, Monkfish Equity, The Yard Ventures, AVG Total Access Fund, Blue Ivy Ventures, Purple Arch Ventures
- Series B, Jul 12, 2016, $21M — Highland Capital Partners, Insight Partners, Slow, White Star Capital
- Series A, Jul 15, 2015, $7M — Highland Capital Partners, Slow, White Star Capital
- Seed, Dec 31, 2014, $1.6M — BrandProject
- Seed, Jul 1, 2013 — White Star Capital

## Investors

- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Seed, Series A, Series B, Series C
- BrandProject (https://capitalatlas.ai/funds/brandproject) — Seed
- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series A, Series B, Series C
- Slow (https://capitalatlas.ai/funds/slow) — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C
- Nestlé USA — Series C
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series C
- Monkfish Equity (https://capitalatlas.ai/funds/monkfish-equity) — Series C
- The Yard Ventures — Series C
- AVG Total Access Fund — Series C
- Blue Ivy Ventures — Series C
- Purple Arch Ventures (https://capitalatlas.ai/funds/purple-arch-ventures) — Series C