# Freshly Cosmetics S.L.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/freshly-cosmetics-s-l

- Industry: Consumer Products
- Headquarters: Reus, Spain
- Website: www.freshlycosmetics.com
- Total disclosed funding: $22M
- Latest round: Series A (Nov 10, 2021)
- Investors on record: 1

## About

Freshly Cosmetics S.L. is dedicated to creating and selling natural cosmetics that address diverse skincare and haircare needs while promoting sustainability and environmental responsibility.Founded in 2015 in Reus, Spain, Freshly Cosmetics S.L. specializes in the development of natural cosmetic products. The company has successfully raised EUR 18.9 mn in Series A funding led by Blossom Capital on November 10, 2021, with total funds raised amounting to EUR 18.9 mn. Mireia Martí, the founder, has a history in the cosmetics industry and aims to enhance product offerings and sustainability.Freshly Cosmetics specializes in the development and sale of natural cosmetics that cater to a variety of skincare and haircare needs. The company focuses on creating products that are over 99% natural and biocompatible, effectively addressing concerns such as acne, wrinkles, cellulite, stretch marks, and sun protection. Their formulations are clinically tested and designed to be gentle enough for sensitive skin, making them suitable for a diverse customer base that includes both adults and children, as well as pregnant women. Freshly offers a wide range of products, including oils, serums, moisturizers, scrubs, sunscreens, and makeup, emphasizing their commitment to excluding harmful ingredients like parabens, sulfates, and silicones. These products are primarily marketed in Europe, with particular emphasis on countries such as Spain, Italy, France, and Portugal, where the demand for natural and effective skincare solutions is growing.Freshly Cosmetics operates a direct-to-consumer business model, facilitating transactions primarily through their e-commerce platform. Customers have access to a subscription service that allows for regular delivery of their favorite products, along with one-time purchases available through the online store. The pricing structure reflects the premium nature of their offerings, with individual products ranging from bodycare to skincare and haircare items, often presented as bundles or packs for enhanced value. The company reported a revenue of EUR 42,979,955.90 in 2022, with an EBITDA of EUR -1,857,245.10 for the same year. Freshly Cosmetics engages in partnerships with retailers and offers exclusive discounts for Freshly Club members, which further incentivizes customer loyalty and repeat purchases.Following its recent funding round in November 2021, Freshly Cosmetics S.L. plans to utilize the EUR 18.9 mn raised to continue its expansion and invest in research and development. The focus will be on creating new products and environmentally friendly packaging. The company aims to further penetrate markets across Europe and potentially explore additional regions, all while enhancing its product line to meet the growing demand for sustainable cosmetics.

## Funding rounds

- Series A, Nov 10, 2021, $22M — Blossom

## Investors

- Blossom (https://capitalatlas.ai/funds/blossom) — Series A