# Fresh Nation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fresh-nation

- Industry: Food
- Headquarters: Stamford, US
- Website: www.freshnation.com
- Total disclosed funding: $1M
- Latest round: Seed (Jun 3, 2014)
- Investors on record: 2

## About

Fresh Nation LLC operates a wholesale distribution platform for specialty food products, connecting suppliers directly with retailers across the United States through its efficient SFP Marketplace.Founded in 2011 by Alexander Lee, Antony Lee, Hannah Pullman, and Zach Rebich in Stamford, US, Fresh Nation LLC specializes in food distribution. The company has executed 4 deals, with its most recent funding round occurring on September 12, 2018, where it raised USD 3.18 mn. Fresh Nation has not altered its business strategy since inception, nor does it have known subsidiaries or a parent company.Fresh Nation LLC, through its Specialty Food Partners (SFP) division, offers a comprehensive platform for the wholesale distribution of specialty food products directly to retailers across the United States. The SFP Marketplace enables suppliers to easily upload product profiles and manage pricing, allowing access to thousands of retail stores while avoiding chargebacks and slotting fees. This streamlined process enhances visibility and sales opportunities for suppliers of specialty food products.Fresh Nation LLC generates revenue through partnerships with food suppliers and a robust network of retailers and distributors. Suppliers list their products on the SFP Marketplace, which retailers use to place orders directly. While specific pricing for individual products is not disclosed, the absence of joining fees indicates a straightforward revenue model focused on facilitating sales. Supplier feedback reflects increased sales year over year, demonstrating the platform's effectiveness in enhancing supplier-retailer transactions.Fresh Nation LLC plans to utilize the USD 3.18 mn raised in September 2018 to enhance its platform and expand its service offerings. The company aims to introduce new products designed to optimize the supplier experience and increase market accessibility in the coming year. Additionally, Fresh Nation is targeting expansion into new geographic regions within the US, with specific plans to penetrate underserved markets by the end of 2023.

## Funding rounds

- Seed, Jun 3, 2014, $1M — Lightspeed Venture Partners, Lerer Hippeau Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- Lerer Hippeau Ventures — Seed