# Fresh Easy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fresh-easy

- Industry: Food
- Headquarters: Yongin, South Korea
- Website: www.fresheasy.co.kr
- Total disclosed funding: $77M
- Latest round: Series C (Dec 26, 2019)
- Investors on record: 16

## About

Based in Yongin, South Korea, and founded in 2016, Fresh Easy manufactures and sells ready-to-cook meal kits to consumers. Fresh Easy manufactures ready-to-cook meal kits, which consist of ingredients and recipes that are already prepared for the consumer. Consumers have to cook the meals by themselves with the provided ingredients and recipes from the ready-to-cook meal kit. Fresh Easy also owns a meal kit-producing facility that can produce a maximum of 100K meal kits per day in Yongin, South Korea. The founder of Fresh Easy is Jung Gyo Jung, who previously worked in The Public Asset Management as an investment consultant. 

The company sells ready-to-cook meal kits of different cuisines such as steak, pasta, bulgogi, and other selections through its online shopping mall and different online platforms provided by third-party companies. Fresh Easy also sells its products as ODM (Original Design Manufacturing) and OEM (Original Equipment Manufacturing) through offline distributors such as Emart, Lotte Mart, and Homeplus. Its main customer base includes people who live alone and families who may consume meal kits. 

The company's revenue is generated by selling ready-to-cook meal kits to consumers. The majority of the company's revenues are generated from B2C. In 2024, Fresh Easy generated KRW 114.9 billion in company revenue.

Fresh Easy plans to expand its products to include premium restaurant meal replacement kits (RMR). The company intends to release a variety of premium restaurant meal replacement products through cooperation with different restaurant companies.

## Funding rounds

- Series C, Dec 26, 2019, $43M — SBI Investment Korea, Korea Investment & Securities, NH Bank, AJU IB Investment, Industrial Bank of Korea, SBVA, NH Investment & Securities, Union Investment Partners, NAU IB Capital
- Series B, Mar 1, 2019, $27M — Union Investment Partners, GS Retail, Hana Securities
- Series A, Jul 11, 2018, $7.2M — SL Investment, Shinhan Securities, CJ Investment, Union Investment Partners, NAU IB Capital, AG Investment, Pathfinder H

## Investors

- SL Investment (https://capitalatlas.ai/funds/sl-investment) — Series A
- Shinhan Securities (https://capitalatlas.ai/funds/shinhan-securities) — Series A
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series A
- Union Investment Partners (https://capitalatlas.ai/funds/union-investment-partners) — Series A, Series B, Series C
- NAU IB Capital (https://capitalatlas.ai/funds/nau-ib-capital) — Series A, Series C
- AG Investment (https://capitalatlas.ai/funds/ag-investment) — Series A
- Pathfinder H (https://capitalatlas.ai/funds/pathfinder-h) — Series A
- GS Retail — Series B
- Hana Securities (https://capitalatlas.ai/funds/hana-securities) — Series B
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series C
- Korea Investment & Securities (https://capitalatlas.ai/funds/korea-investment-securities) — Series C
- NH Bank — Series C
- AJU IB Investment (https://capitalatlas.ai/funds/aju-ib-investment) — Series C
- Industrial Bank of Korea — Series C
- SBVA (https://capitalatlas.ai/funds/sbva) — Series C
- NH Investment & Securities (https://capitalatlas.ai/funds/nh-investment-securities) — Series C