# Frenzoo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/frenzoo

- Industry: Software
- Headquarters: Hong Kong, Hong Kong SAR - China
- Website: www.frenzoo.com
- Total disclosed funding: $2M
- Latest round: Seed (Apr 10, 2015)
- Investors on record: 6

## About

Frenzoo Limited is a Hong Kong-based company specializing in the development of engaging 3D mobile games focused on lifestyle interests, particularly in the fashion sector.Founded in 2007 in Hong Kong, Frenzoo Limited develops mobile games that cater to lifestyle interests. The company has undergone strategic pivots to enhance its gaming offerings. Kevin Yoon is noted as the founder, while Wilfred Yau serves as the CEO. The company has successfully raised a total of USD 1.00 mn from multiple funding rounds, with its latest Seed round completed on April 10, 2015, attracting investors such as Anshe Chung, Fresco Capital, and K5 Advisors.Frenzoo specializes in the development of 3D mobile games that cater to lifestyle interests, with a strong focus on creative engagement. Their flagship title, "Fashion Empire," allows players to immerse themselves in a virtual world where they can design, manage, and grow their own fashion business. This game is designed to inspire creativity and provide users with an interactive platform that fosters a sense of community among players. Frenzoo's offerings primarily target a diverse global audience, with over 30 million gamers engaged across various geographical markets, including North America, Europe, and Asia. The company's primary end-users are mobile gamers, particularly those interested in lifestyle and fashion themes, positioning Frenzoo as a key player in the mobile gaming sector.Frenzoo generates revenue through a direct-to-consumer model, leveraging in-app purchases and microtransactions within its gaming ecosystem. Players typically engage with the games through free downloads, with additional revenue generated from premium content and upgrades available for purchase. The app-based payment structure allows users to buy virtual goods or unlock advanced features, enhancing their gaming experience. The company’s revenue model emphasizes user engagement and retention, capitalizing on its extensive player base to drive sales of in-game currency and items. By offering a combination of free access and optional paid enhancements, Frenzoo effectively balances user acquisition with monetization strategies in the competitive mobile gaming market.Frenzoo plans to utilize its recent Seed funding of USD 1.00 mn raised in April 2015 to expand its portfolio of mobile games, with upcoming titles designed to further engage their player base. The company is also looking to penetrate new markets, particularly targeting regions in Asia and Europe by the end of 2024 to enhance its global presence. These initiatives are aimed at leveraging the current user engagement and fostering community interactions within their gaming ecosystem.

## Funding rounds

- Seed, Apr 10, 2015, $1M — K5 Advisors, Fresco Capital, Anshe Chung
- Seed, May 10, 2012, $1M — Ambient Sound Investments, Wavemaker Partners, Efficient Corporate, K5 Advisors, Fresco Capital

## Investors

- Ambient Sound Investments — Seed
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Efficient Corporate — Seed
- K5 Advisors — Seed
- Fresco Capital — Seed
- Anshe Chung (https://capitalatlas.ai/funds/anshe-chung) — Seed