# FreeWill Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/freewill

- Industry: Internet
- Headquarters: New York, US
- Website: www.freewill.com
- Latest round: Series A (Sep 4, 2020)
- Investors on record: 7

## About

Based in New York, US, and founded in 2016, FreeWill Co. is a social-good company that combines philanthropy and estate planning. Jenny Xia Spradling and Patrick Schmitt are the co-founders and serve as co-CEOs of the company as of 2021. In February 2022, FreeWill Co. raised USD 30 million in series B funding led by new investor Bain Capital, with participation from other unspecified investors.

The company provides free online tools that enable Americans to handle typical estate planning issues and make tax-advantaged charitable donations. It also has a charitable giving platform that helps nonprofit fundraising teams harness transformative non-cash gifts. Consumers can also access a comprehensive array of estate planning and related resources for free.

Its products include wills and trusts, beneficiary designations, advanced healthcare directives, financial power of attorney, and charitable stock gifts.

The company plans to use the February 2022 series B funding to further develop its product and scale its capabilities in providing comprehensive planned and major giving support.

## Funding rounds

- Series A, Sep 4, 2020 — Highland Capital Partners, Hearst Ventures, QED Investors, Ulu Ventures, ICONIQ Capital, Pear VC
- Seed, Apr 24, 2018 — Ulu Ventures, Tectonic Capital

## Investors

- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Seed, Series A
- Tectonic Capital (https://capitalatlas.ai/funds/tectonic-capital) — Seed
- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series A
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A
- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A
- ICONIQ Capital (https://capitalatlas.ai/funds/iconiq-capital) — Series A
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Series A