# Freeplay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/freeplay

- Industry: Software
- Headquarters: Lafayette, US
- Website: www.freeplay.ai
- Total disclosed funding: $8.8M
- Latest round: Seed (Jun 3, 2025)
- Investors on record: 6

## About

Based in Colorado, US, and founded in 2022 by CEO Ian Cairns and Eric Ryan, 228 Labs, Inc. d.b.a. Freeplay operates as a developer of a product optimization platform with large language models (LLMs) for prompt engineering, testing, and evaluation. In June 2025, Freeplay raised USD 5.6 million in seed funding led by Renegade Partners, with participation from Next Frontier Capital, Preston-Werner Ventures, Vermilion Cliffs Ventures, Conviction, Matchstick Ventures, and individual investors. The company provides a product optimization platform that enables product teams to prototype, test, and optimize features for customers. The platform offers a wide range of features, including a developer SDK and web-based dashboard for both developers and non-technical team members to collaborate effectively, support for experimentation and testing right from the codebase, and insightful analytics and optimizations. The company will use the June 2025 funding to hire additional staff, expand go-to-market efforts, and support the global community of AI builders.

## Funding rounds

- Seed, Jun 3, 2025, $5.6M — Matchstick Ventures, Next Frontier Capital, Preston-Werner Ventures, Renegade Partners, Conviction, Vermilion Cliffs Ventures
- Seed, Nov 1, 2023, $3.3M — Matchstick Ventures, Conviction

## Investors

- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed
- Conviction (https://capitalatlas.ai/funds/conviction) — Seed
- Next Frontier Capital (https://capitalatlas.ai/funds/next-frontier-capital) — Seed
- Preston-Werner Ventures (https://capitalatlas.ai/funds/preston-werner-ventures) — Seed
- Renegade Partners (https://capitalatlas.ai/funds/renegade-partners) — Seed
- Vermilion Cliffs Ventures (https://capitalatlas.ai/funds/vermilion-cliffs-ventures) — Seed