# Free Standard

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/free-standard

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: https://freestandard.co.jp
- Latest round: Series A (Mar 17, 2026)
- Investors on record: 3

## About

Based in Tokyo, Japan, and founded in 2020, Free Standard Co., Ltd., a.k.a. Free Standard develops and operates an e-commerce platform that allows brand makers to provide a product trial use and sell secondary or reused products to expand the customer base and market while increasing the customer lifetime value. In March 2026, Free Standard raised undisclosed an amount in series A equity and venture debt funding from  Prime Partners, D4V, Global Brain, Mizuho Bank, Resona Bank and Higashi-Nippon Bank. As of March 2026, Takao Harimoto is the CEO of Free Standard.

The company develops a reuse e-commerce website with features such as a trial function and reuse construction for brands and retailers to provide a trial function on their e-commerce website for capitalizing on potential customers and maximizing LTV (lifetime value) per product.

The company plans to use its proceeds from March 2026 funding to  strengthen its recommerce platform and scale brand-official resale, making circular fashion a standard part of everyday consumer behavior.

## Funding rounds

- Series A, Mar 17, 2026 — Global Brain, Prime Partners, D4V

## Investors

- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Prime Partners (https://capitalatlas.ai/funds/prime-partners) — Series A
- D4V (https://capitalatlas.ai/funds/d4v) — Series A