# Free Postcode Lottery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/free-postcode-lottery

- Industry: Internet
- Headquarters: Cardiff, UK
- Website: www.freepostcodelottery.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Dec 16, 2016)
- Investors on record: 1

## About

Free Postcode Lottery Ltd. operates an innovative online platform that allows UK residents to enter free prize draws, winning cash prizes through a lottery-like system funded by advertising revenue.Free Postcode Lottery Ltd. was founded in 2011 and is headquartered in Cardiff, UK. The company provides a platform where participants can enter prize draws without needing to pay. In December 2016, Free Postcode Lottery raised GBP 1 million in Seed funding from Zeal Investments, valuing the company at GBP 11.76 million post-money. The founder, Chris Holbrook, has a background in creating user-centric online solutions.Pick My Postcode offers a unique online platform that provides users with the opportunity to participate in free prize draws, where winning postcodes are selected at random. The service operates similarly to a lottery but does not require any payment for entry, as the prize fund is financed through advertising revenue generated by site traffic. The primary end use case is to enable users in the UK to win cash prizes simply by entering their postcode and checking daily for any winnings. The platform is designed for UK residents aged 18 and over, and it aims to provide a fun and engaging experience while ensuring user privacy and data protection. Pick My Postcode serves a broad demographic within the UK, engaging users who are looking for a chance to win without the financial burden typically associated with lottery-style games.Revenue for Pick My Postcode is generated through advertising on its website, which is directly tied to user engagement and traffic. As users visit the site to check for potential winnings, this increased traffic attracts advertisers who pay to have their ads displayed. The structure of transactions is primarily focused on advertising partnerships rather than direct sales of products or subscriptions. Revenue is derived from advertisers who benefit from the exposure to a targeted audience that frequents the platform to participate in prize draws. This model creates a cycle whereby increased participation and user interaction enhance overall advertising revenue, enabling the company to sustain and potentially increase its prize offerings. The firm’s financial framework emphasizes a non-gambling approach, ensuring that users can participate without financial investment, while advertisers gain valuable access to a captive audience.In December 2016, Free Postcode Lottery Ltd. raised GBP 1 million in Seed funding, which is expected to support its growth initiatives. The company plans to enhance its platform with new features aimed at improving user engagement and expanding its reach within the UK market. While specific new products or markets have not been detailed, the funding will be directed towards increasing operational capacity and potentially exploring partnerships to broaden advertising revenue streams.

## Funding rounds

- Seed, Dec 16, 2016, $1.3M — Zeal Investments

## Investors

- Zeal Investments (https://capitalatlas.ai/funds/zeal-investments) — Seed