# Free Culture Apparels Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/free-culture-apparels-private

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.freecultr.com
- Total disclosed funding: $18M
- Latest round: Series A (Jan 5, 2022)
- Investors on record: 3

## About

Free Culture Apparels Private Limited designs and manufactures a range of quality clothing, specializing in comfortable innerwear and loungewear for men and women, catering to a diverse demographic seeking stylish yet practical apparel.Founded in 2011 and headquartered in New Delhi, India, Free Culture Apparels Private Limited focuses on providing comfortable clothing solutions. The company has successfully completed a total of 4 deals, with the latest funding round being a Series A on January 5, 2022, where they raised INR 370 million led by Sixth Sense Ventures. The founder, Shrey Luthra, has a history of engaging in entrepreneurial ventures prior to establishing Free Culture Apparels.Freecultr specializes in a diverse range of comfortable and quality clothing, focusing on innerwear and loungewear for both men and women. The core product offerings include men's innerwear such as trunks, briefs, boxer shorts, and t-shirts, alongside women's innerwear including hipster panties, boy shorts, and boxer briefs. Additionally, the company offers accessories like bandanas, socks, and arm sleeves. Freecultr's products prioritize design and comfort, appealing to consumers looking for casual wear in the Indian market.In the most recent year, Freecultr reported a revenue of INR 8,818.1 mn, alongside an EBITDA of INR 201,375.9.With the recent Series A funding of INR 370 million secured in January 2022, Free Culture Apparels Private Limited plans to enhance its consumer outreach and brand presence. The funds will be utilized for deeper brand building and expanding their product and category offerings, aiming to introduce new products that cater to evolving consumer preferences. The company aims to explore new markets and geographic regions, although specific locations for expansion have not been disclosed.

## Funding rounds

- Series A, Jan 5, 2022, $5M — Sixth Sense Ventures
- Series B, Jun 12, 2012, $9M — Hong Shan, RTP Global
- Series A, Dec 16, 2011, $4M — Hong Shan

## Investors

- Hong Shan — Series A, Series B
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Series B
- Sixth Sense Ventures (https://capitalatlas.ai/funds/sixth-sense-ventures) — Series A