# Frameplay Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/frameplay

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.frameplay.gg
- Total disclosed funding: $8M
- Latest round: Series A (Dec 8, 2021)
- Investors on record: 4

## About

Frameplay Corporation provides innovative in-game advertising solutions, enhancing brand visibility within video games while maintaining an engaging user experience.Frameplay Corporation, founded in 2018 in San Francisco, US, specializes in intrinsic in-game advertising. The company has undergone a strategic pivot to focus on seamless ad integration within gaming environments. Eric Rossi is the founder of the company, which has raised a total of USD 8.00 mn during its Series A funding round on December 8, 2021, led by Hiro Capital with participation from Kona Venture Partners, Razer Inc., and zVentures.Frameplay specializes in intrinsic in-game advertising solutions designed to enhance brand visibility within video games without compromising the user experience. Their core product offerings include an SDK that enables game developers to seamlessly integrate advertisements into their games, allowing for a creative and immersive advertising experience. The ads are strategically placed in-game, ensuring they blend with the game environment, which enhances player engagement and brand recall. Frameplay serves a diverse client base, including leading game developers and advertisers looking to reach a global audience, with significant penetration in markets such as North America, Europe, and Asia-Pacific. The company focuses on providing actionable resources and insights for media buyers, positioning itself as a pivotal player in the evolving landscape of digital advertising.Frameplay generates revenue through partnerships with game developers and advertisers, utilizing a transaction structure that includes B2B agreements and direct collaborations. The intrinsic in-game advertising model allows brands to leverage the extensive time players spend engaging with video games, leading to heightened ad visibility and effectiveness. The pricing structure typically involves revenue-sharing models where developers earn passive income based on ad placements within their games. While specific pricing plans are not disclosed, the partnership model is geared towards mutual benefit, ensuring that both developers and advertisers can optimize their media spending. Frameplay's focus on scaling its services in premium environments positions it well for sustainable revenue growth in the competitive advertising landscape.In December 2021, Frameplay Corporation raised USD 8 million in Series A funding led by Hiro Capital, aimed at expanding operations and business reach. The company is planning to launch new products designed to enhance its advertising capabilities and penetrate new geographic markets, particularly in Asia-Pacific and Europe, by the end of 2023. The recent funding will be utilized to support these initiatives, allowing Frameplay to increase its market presence and enhance its service offerings.

## Funding rounds

- Series A, Dec 8, 2021, $8M — Razer Inc., zVentures, Hiro Capital, Kona Venture Partners

## Investors

- Razer Inc. — Series A
- zVentures (https://capitalatlas.ai/funds/zventures) — Series A
- Hiro Capital (https://capitalatlas.ai/funds/hiro-capital) — Series A
- Kona Venture Partners (https://capitalatlas.ai/funds/kona-venture-partners) — Series A