# Fragrance By Me

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fragrance-by-me

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.fragranceby.me
- Total disclosed funding: $0.1M
- Latest round: Seed (Feb 26, 2016)
- Investors on record: 1

## About

Fragrance By Me, Inc. enables customers to create personalized perfumes tailored to their individual tastes, offering a unique fragrance experience that combines creativity with technology.Founded in 2016 and headquartered in San Francisco, US, Fragrance By Me, Inc. specializes in custom fragrance creation. The company raised USD 50,000 in Seed funding from StartLabs in February 2016. Uros Brkic, the founder, has a background in entrepreneurship, though details of any other ventures remain undisclosed.Fragrance By Me specializes in the creation of bespoke perfumes, enabling customers to design their own unique scents tailored to their individual tastes and preferences. The core offering allows clients to choose their preferred fragrance notes, select a custom bottle, and personalize a label, all facilitated by user-friendly technology that guides them through the mixing process. This innovative approach caters to fragrance enthusiasts looking for a signature scent that embodies their personal story. The primary customer base includes individuals seeking personalized gifts, fragrance aficionados, and those interested in crafting a unique identity through scent. Fragrance By Me operates primarily in North America and Europe, tapping into markets where personalized luxury goods are gaining traction.The revenue model for Fragrance By Me is structured around direct-to-consumer transactions, where customers purchase customized perfumes through the company’s online platform. Each transaction involves the selection of a bottle, the personalization of a label, and the mixing of fragrance notes, culminating in a one-of-a-kind product. The pricing structure reflects the uniqueness of each fragrance, with direct sales providing a clear revenue stream without intermediaries. This model not only enhances customer engagement but also allows for a direct relationship between the brand and its clientele. The company's commitment to offering a personalized experience positions it well within the premium fragrance market.Fragrance By Me plans to leverage the recent Seed funding of USD 50,000 raised in February 2016 to enhance its technological capabilities and expand its product offerings. Upcoming products include new fragrance combinations set for release in late 2023, aimed at diversifying their product line. The company also aims to enter additional markets, specifically targeting expansion into Asia and Australia by 2025, to capitalize on the increasing demand for personalized luxury goods.

## Funding rounds

- Seed, Feb 26, 2016, $0.1M — StartLabs

## Investors

- StartLabs (https://capitalatlas.ai/funds/startlabs) — Seed