# Fraganote Fragrances Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fraganote-fragrances-private

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.fraganote.com
- Total disclosed funding: $3M
- Latest round: Series A (Jun 3, 2026)
- Investors on record: 2

## About

Fraganote Fragrances Private Limited, based in New Delhi, India, specializes in crafting unique fragrances for both men and women, delivering a diverse collection that caters to varied preferences.Fraganote Fragrances Private Limited focuses on designing and producing an exclusive range of fragrances. The company, headquartered in New Delhi, India. In June 2026, Fraganote Fragrances Private Limited raised USD 3 million in series A funding led by new investor V3 Ventures, with participation from returning investor Rukam Capital. This funding will enhance their product development and accelerate business growth.The company specializes in a diverse range of fragrances tailored for men and women, offering an exclusive collection that includes iconic scents such as Devil's Berry, White Floral, Baked Vanilla, Beach Holiday, London Bar, Spice Wood, and Persian Oud. Each fragrance is designed with unique notes to cater to various preferences, aiming to evoke specific emotions and memories for the wearer. The products are marketed not only to individual consumers but also to gift buyers looking for memorable and personal presents. The fragrances are sold primarily through direct-to-consumer channels, targeting markets across India, with an emphasis on urban centers where demand for luxury and niche perfumes is growing. The company's client base consists of fragrance enthusiasts, gift buyers, and everyday consumers seeking signature scents that elevate their daily experiences.The company generates revenue through direct sales of its perfume products, leveraging a structured pricing strategy that typically positions individual fragrances at competitive market rates, reflecting both quality and exclusivity. Transactions occur primarily on a direct-to-consumer basis, where customers can purchase products through the company's online platform. The fragrance offerings include various options, allowing customers to choose from a single bottle purchase or gift sets that combine multiple scents. Customers are incentivized with promotional codes such as SMELLGOOD5, which provides discounts on prepaid orders. This promotional strategy, combined with a focus on product quality and customer satisfaction, helps to build a loyal customer base while driving consistent revenue growth from repeat purchases and new customer acquisitions. The company will use the funding to expand its product portfolio with new collections and fragrance categories, strengthen omnichannel distribution across modern trade and quick commerce, increase brand marketing efforts to drive awareness and customer acquisition, and enhance team capabilities while improving operational infrastructure to support future growth.

## Funding rounds

- Series A, Jun 3, 2026, $3M — Rukam Capital, V3 Ventures

## Investors

- Rukam Capital (https://capitalatlas.ai/funds/rukam-capital) — Series A
- V3 Ventures — Series A