# Foxtrot Beverages Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foxtrot-beverages-pvt

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.svamidrinks.com
- Total disclosed funding: $2.1M
- Latest round: Series A (Oct 1, 2020)
- Investors on record: 4

## About

Foxtrot Beverages Pvt Ltd, through its brand Svami, specializes in producing a diverse range of mixers and non-alcoholic beverages designed to enhance adult drinking experiences, focusing on health-conscious alternatives.Foxtrot Beverages Pvt Ltd operates under the brand name Svami, which offers a variety of mixers and non-alcoholic beverages. Founded in 2016 in Mumbai, India, by Aneesh Bhasin, Rahul Mehra, and Sahil Jatana, the company has secured funding through three deals, with the most recent being a Series A round on October 1, 2020, where they raised INR 76.18 million led by Mumbai Angels and participated by Rukam Capital and SKS Capital. The company is headquartered in Mumbai and has not undergone significant changes in its business strategy since inception.Svami specializes in a range of mixers and non-alcoholic beverages designed to enhance drinking occasions for adults. Their core product offerings include a variety of tonic waters, flavored sodas, and unique collaborations such as Maradona Cola and Jamun Ginger Ale. These products are crafted to provide flavorful, alcohol-free alternatives that cater to health-conscious consumers and those seeking enjoyable refreshments without alcohol. Svami's products are available in various geographical markets, including major urban areas across India and select international locations. The company targets a diverse customer base that includes individual consumers, retailers, and establishments looking to offer premium non-alcoholic options in their beverage selections.In 2023, Svami reported a revenue of INR 517,630.7 with an EBITDA of INR -974,372.1. Their revenue model is primarily based on direct-to-consumer sales, as well as partnerships with retailers and wholesalers. Customers can purchase their products through a secure online platform, which offers free nationwide shipping in plastic-free packaging. The company has established relationships with various retail partners to expand its presence in the market. Pricing for Svami’s signature products, such as the Original Tonic Water and Salted Lemonade, is set at competitive rates, aligning with the premium nature of their offerings. This structured approach allows Svami to cater to both individual consumers and larger distribution channels, optimizing their revenue potential through diverse sales avenues.Foxtrot Beverages Pvt Ltd plans to utilize its most recent funding of INR 76.18 million raised in October 2020 to support the development of new products and expand its market presence. The company is focusing on launching innovative beverage options and aims to penetrate new markets in Southeast Asia by mid-2024. The funding will allow them to enhance production capabilities and marketing efforts to facilitate this expansion.

## Funding rounds

- Series A, Oct 1, 2020, $1M — Mumbai Angels, SKS Capital, Rukam Capital
- Seed, Sep 19, 2019, $1.1M — Rukam Capital, Yukti Securities

## Investors

- Rukam Capital (https://capitalatlas.ai/funds/rukam-capital) — Seed, Series A
- Yukti Securities — Seed
- Mumbai Angels (https://capitalatlas.ai/funds/mumbai-angels) — Series A
- SKS Capital (https://capitalatlas.ai/funds/sks-capital) — Series A