# Foursquare Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/foursquare-labs

- Industry: Internet
- Headquarters: New York, US
- Website: https://enterprise.foursquare.com
- Total disclosed funding: $177M
- Latest round: Series F (Sep 28, 2018)
- Investors on record: 12

## About

Foursquare Labs, Inc. specializes in location intelligence solutions that enhance customer engagement and operational efficiency for businesses across various industries.Founded in 2009 in New York, US, Foursquare Labs, Inc. offers advanced location intelligence services. The company raised USD 100 mn in Series G funding on June 26, 2019, led by The Raine Group, bringing the total amount raised to USD 100 mn and a current valuation of USD 404.565 mn. The company has executed 9 deals to date, primarily targeting various sectors that require consumer behavior insights.Foursquare Labs, Inc. provides advanced location intelligence solutions designed to boost customer engagement and operational efficiency. Its flagship platform enables businesses to leverage location data for understanding consumer behavior, optimizing marketing strategies, and improving workflows. The company caters to various industries including retail, hospitality, and real estate, with clients spanning large enterprises to small and medium-sized businesses in North America, Europe, and Asia-Pacific. Key offerings include an analytics dashboard that delivers real-time insights, reinforcing its position in location-based services.Foursquare Labs, Inc. operates on a subscription-based revenue model, offering clients access to its suite of location intelligence tools through multiple pricing tiers. These tiers cater to varying business needs, with annual contracts forming the basis of client relationships. Additional costs may apply for customized features or support. The company generates revenue primarily through its subscription services, which include notable products like their analytics dashboard that provides real-time data insights.Following the recent Series G funding of USD 100 mn raised in May 2019, Foursquare Labs, Inc. plans to expand its product offerings and enter new markets. The company is focusing on enhancing its existing tools and launching new products to better serve its clients. While specific release dates for upcoming products have not been disclosed, the funding will be utilized to support these initiatives and facilitate entry into additional geographic regions.

## Funding rounds

- Series F, Sep 28, 2018, $18M — Morgan Stanley Investment Management, Pitango, Union Square Ventures, Simon Ventures, Naver
- Series E, Jan 14, 2016, $26M — Morgan Stanley Investment Management, Union Square Ventures, Spark Capital, Andreessen Horowitz, DFJ Growth
- Series D, Dec 4, 2013, $62M — Draper Fisher Jurvetson, The Capital Group, Smallcap World Fund
- Series C, Jun 24, 2011, $50M — Union Square Ventures, Spark Capital, Indie Enterprises, Andreessen Horowitz
- Series B, Jun 29, 2010, $20M — Union Square Ventures, Indie Enterprises, Andreessen Horowitz
- Series A, Aug 20, 2009, $1.1M — Union Square Ventures, Indie Enterprises

## Investors

- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C, Series E, Series F
- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Series A, Series B, Series C
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series B, Series C, Series E
- Spark Capital — Series C, Series E
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series D
- The Capital Group — Series D
- Smallcap World Fund — Series D
- Morgan Stanley Investment Management — Series E, Series F
- DFJ Growth (https://capitalatlas.ai/funds/dfj-growth) — Series E
- Pitango (https://capitalatlas.ai/funds/pitango) — Series F
- Simon Ventures (https://capitalatlas.ai/funds/simon-ventures) — Series F
- Naver — Series F