# Four51

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/four51

- Industry: Marketing/Advertising
- Headquarters: Minneapolis, US
- Website: www.four51.com
- Total disclosed funding: $5M
- Latest round: Series B (Apr 16, 2001)
- Investors on record: 6

## About

Four51, Inc. is a technology company specializing in digital commerce solutions that enhance the buying experience for businesses. Its innovative platform streamlines e-commerce operations, enabling businesses to optimize their sales processes.Founded in 1999 in Minneapolis, US, Four51, Inc. focuses on digital commerce technology. In March 2021, Sitecore Holding II A/S acquired the company from several investors, including Five Points Capital and Monarch Capital Partners. The acquisition aims to enhance Sitecore's SaaS-based digital experience platform offering. The company was co-founded by Gary Nemcek and Rich Landa, who have backgrounds in technology and business.Four51, Inc. offers an advanced digital commerce platform designed to streamline e-commerce operations. Their core solutions include robust content management systems, customizable online storefronts, and integrated order management functionalities. These services support businesses across various sectors, including retail, manufacturing, and services, allowing them to create efficient and effective online sales channels.Four51, Inc. generates revenue through a subscription model for its digital commerce platform offerings. Clients typically engage in multi-year contracts, ensuring ongoing access to the platform's features and support. Key products include the digital storefront and integrated order management systems, which are tailored to meet the needs of diverse industries.Following the acquisition on March 3, 2021, Four51, Inc. aims to expand its market reach and enhance its product offerings. The recent funding will be utilized to accelerate development of new features within its digital commerce platform and to facilitate entry into new markets. The strategic focus includes targeting sectors that benefit from optimized e-commerce operations, with plans to roll out updates and enhancements in the coming quarters, thereby broadening its addressable market.

## Funding rounds

- Series B, Apr 16, 2001, $1.4M — Monarch Capital Partners, Rembrandt Venture Partners, Space Center Ventures, RS Investment Partners, United Capital Financial Advisers, LLC, Five Points Capital
- Series A, Jun 9, 2000, $3.5M — Monarch Capital Partners, Rembrandt Venture Partners, RS Investment Partners, United Capital Financial Advisers, LLC, Five Points Capital

## Investors

- Monarch Capital Partners (https://capitalatlas.ai/funds/monarch-capital-partners) — Series A, Series B
- Rembrandt Venture Partners (https://capitalatlas.ai/funds/rembrandt-venture-partners) — Series A, Series B
- RS Investment Partners (https://capitalatlas.ai/funds/rs-investment-partners) — Series A, Series B
- United Capital Financial Advisers, LLC — Series A, Series B
- Five Points Capital — Series A, Series B
- Space Center Ventures (https://capitalatlas.ai/funds/space-center-ventures) — Series B